There's no way to guarantee that an item of online content goes viral, but you can boost your chances by breaking news, helping others or being silly, writes Avinash Nair. "From cartoons to memes through to funny videos, if your content has the 'fun quotient,' it'll do very well," he writes.
The rebooted Playboy shines while Vine withers... The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Here are seven stats that caught our eye.
Facebook once again has news involving its use of videos, but this time it involves Instagram. The company revealed that carousel ads on its photo-sharing app will now support use of videos that it hopes will create “a richer storytelling experience.” As of yesterday, advertisers can have carousel ads entirely made up of videos, photos, or a mixture of the two formats.
The data, which include passwords extracted from a breach in 2012, could represent 27 percent of LinkedIn’s 433 million members across the globe. LinkedIn said it was taking steps to invalidate the passwords of the accounts impacted by the 2012 hack, which now appears to be much larger than the 6.5 million accounts initially affected.
Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz.
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