Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?
Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?
If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale.
Twitter, the little blue bird social media company, has around 284 million monthly active users who are responsible for over 500 million tweets a day. Not bad for a company that’s only been around eight years. While many of you are most likely familiar with the 140-character message social media platform, you may not realize they’ve been coming under fire lately.
LinkedIn Publishing Platform Now Accessible To 230 Million Members In All English-Speaking Countries
Early last year, LinkedIn opened up its publishing platform to all members, initially arriving for a selection of English-language speakers on the network. Previously, access to the blogging platform had been limited to a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama. Today, the company says that it has reached one million posts, and now, it’s expanding access to all members in English-speaking countries. The expansion means that 230 million English speakers are able to publish on LinkedIn going forward.
If getting more from your company's social-media channels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
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Networking isn’t just vital to career success. It is also crucial for getting things accomplished. It's making change in relationships, organizations and the world.
I have spent much of my career honing the skills of networking and connecting with influential people who are well respected in their industry or discipline. In the beginning, there were a lot of things I didn’t understand. I studied, read and got advice from everyone I came in contact with. I learned everything I could about how to run a successful business (based on selling products via webinars), and worked my tail off to connect with anyone who I could help build their business.
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