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What Types of Brand Videos Do Consumers Want to Watch?

LevelsBeyond-Brand-Videos-Consumers-Want-to-Watch-Aug2014Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey [download page] conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see?

According to the Levels Beyond survey, consumers are most interested in how-to, instructional or tutorial videos (67%), followed by:

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Instagram hires new brand exec to ramp up ad efforts

It was all the way back in November of last year that Instagram first began running its first ads to a big, successful numbers. Frankly, there has seemed to be much movie since then. Now, though, the Facebook-owned company is finally about to step up its ad game in a big way.

James Quarles, who has been Regional Director Facebook EMEA (Europe, the Middle East and Africa) will be transitioning over to a new role: as Global Head of Business and Brand Development at Instagram, it has been confirmed by an Instagram spokesperson to VatorNews.

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BuzzFeed valued at more than three times the Washington Post

BuzzFeed's Founder and CEO Peretti reacts during an interview in New York

BuzzFeed's founder and CEO Jonah Peretti earlier this year. The company now employs more than 550 staff. Photograph: Brendan Mcdermid/Reuters

It is only eight years old and best known for collating funny videos of cats and so-called "listicles" of trivia (such as 40 Things That Will Make You Feel Old), but viral internet sensation BuzzFeed was on Monday valued at more than three times as much as the Washington Post, the venerable US newspaper whose exposure of the Watergate scandal brought down President Richard Nixon.

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Flipboard Will Introduce Video Ads This Year 649 SHARES

flip8-15Facebook and Twitter aren't the only companies pushing forward with video ads this year.

Flipboard, a popular social news reading app, is planning to introduce video advertising in September, CEO Mike McCue announced during an appearance at a ReadWrite event in San Francisco on Wednesday night.

The first video advertiser on the platform will be Chanel, with more advertisers to come later.

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