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Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Today, establishing a social-media presence for your brand has become a checkbox item, a necessary part of building brand visibility and connecting with the 1.5 billion social-media users worldwide.

And brands are spending a lot of money on it.

Companies are spending anywhere between $100,000 to $300,000 (and sometimes even more) to build and maintain their social followings. Between ads, salaries of social-media managers, and of course the requisite marketing tools and services to keep it all together, social is now a significant investment for most brands.

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8 Online-Marketing Terms Business Owners Must Know

If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments.

To help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s vocabulary. Understanding the “why” and “what” will improve your marketing efforts and ability to attract and retain valuable customers.

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Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

TD11-20This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006. 

Previously, the entire archive was only available to a few partners, like social analytics platform Gnip (which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.

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Twitter Lets Users Search for Every Public Tweet Ever Sent

T11-20Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.

Twitter has opened up its whole catalogue of messages to a search engine, meaning that its entire content, around 500 billion documents, is available to sift through online.

The social network launched around eight and a half years ago, and now claims to have some 284 million monthly active users.

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7 Key Social Media Mistakes to Avoid

mistakes social mediaUsed the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?

Let’s take a look at these 7 key social media to mistakes mistakes to avoid.

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