Everyday I come across companies that are spending tons of money on advertising that is yielding them subpar results. This then makes them believe that advertising does not work. What’s the problem with their strategy? They are using traditional advertising in places where their consumers’ attention is not.
The shift towards digital consumption has significantly grown over the last few years, where most things can now be done on the Internet. Most of our social interactions and the way we consume content is largely taking place through mobile devices as a result of convenience and flexibility. The answer to many of our problems can now be resolved at the touch of a button.
If you use LinkedIn for advertising, or are considering doing so in future, this new infographic is a worthy reference point.
LinkedIn recently released their new eBook "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing". The book provides tips on how LinkedIn uses its own services to increase engagement on content. And given their insider knowledge and experience, the tips and tricks they've learned are no doubt largely indicative and worth paying attention to.
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
In general, Super Bowl ads were more serious and politically-driven this year with a few exceptions like Kia’s eco-warrior ad featuring Melissa McCarthy that infused some levity into the evening. On the digital front, there were some winning examples of how brands are taking a more sophisticated approach to storytelling and real-time integrations.
As a digital marketing professional, you should always be looking to for new ways to expand your audience and hone in on potential opportunities. And the data for such processes is now easier than ever to access, with so many user actions and touchpoints tracked in the various analytics and insights tools available on social media and digital platforms.
One such option that contains a wealth of insights is Google Analytics, which highlights the various ways in which people find and use your website. The depth of data available is amazing, but with so many different elements, it can be difficult to know which points, specifically, you should be focusing on.
Vancouver-based Hootsuite has announced the acquisition of AdEspresso, which allows small and medium-sized businesses to split test every aspect of their Facebook and Instagram ad campaigns.
In a statement, Hootsuite said that the acquisition of AdEspresso – a global Facebook ad partner — will allow the company to sit at the nexus of $500 million in annualized social spend. The social media management platform has expressed an interest in becoming a go-to social marketing solution for businesses. AdEspresso by Hootsuite will continue as a self-service ads management product for businesses.
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