It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.
But what about the ad spending of the social channels themselves? We’re glad you asked …
Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.
LinkedIn’s publishing platform offers a great opportunity for brands and individuals to showcase their knowledge to a captive audience of professionals, helping to boost their industry status.
But with more than 100,000 posts uploaded to LinkedIn every week, the competition for attention is fierce, and the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a specific channel, it isn’t likely to reach beyond your first degree connections - if it reaches all of them.
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.
But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.
You don’t need to be on every social site out there, because let’s admit, it can be overwhelming. You do, however, need to be spending your time doing what you were born to do, staying within your zone of genius.
And that's running your business.
But on the other hand, marketing is necessary to grow your business right?
Virtual reality is already a multi-million-dollar market, and by 2020, it’s slated to expand to around $38 billion. The technology has come a long way - created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with consumers drawn to the ability to play interactive games and virtually travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. eCommerce is the biggest and best example to date.
Online shopping has revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. But while eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved a key element that a number of consumers still desire, and can resolve in physical stores - to be able to visualize a product on them or see how it looks in practical application.
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