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Facebook, Google, And Twitter’s War For App Install Ads

IA12-2An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform business.

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.

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Deliver better results across your enterprise from social media – free online demonstration

 

HSE12-3Social media has opened up opportunities for large organizations to connect with customers and prospects like never before. But for social to be effective at the enterprise level, you need to show real results from social media--through better collaboration, deeper insight, and stronger security.

Do you have an enterprise social media management solution that meets these needs?

Over 10 million users and the world's top brands use Hootsuite to help them stay compliant, mitigate risk, and effectively manage their social media efforts. Book a demo now to see for yourself how Hootsuite Enterprise can help you:

Click here to book yours: http://ow.ly/FboWu

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Twitter Copies Instagram With New Adjustable Photo Filters

TF12-2Over-filtering can obliterate the beauty of your photos or make them look cliché. So to give you more nuanced control, Twitter for iOS and Android today replaced its clumsy photo filter grid with a much simpler Instagram-style row of adjustable filters. Each filter can be double-tapped to reveal an intensity slider so you can lay that sepia effect on heavy or light to get the perfect hipster sheen.

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How Far Is Too Far in the Race for Eyeballs?

EB12-2The war for eyeballs online has gotten pretty grotesque. There is seemingly nothing that is off limits. And yet, as an entrepreneur, if you are trying to grow your business, it can feel as though you need to play the game, or risk losing customers -- and revenue.

But at least one company says it has come to the edge of acceptable and it is backing away from the line. Or, in this case, perhaps it is more apt to say, it has come to the edge of the cliff and is erring towards caution.  

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6 Brands That Are Killing It on Instagram

IS12-2These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem.

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