YouTube topped such venerable brands as Oreo and Disney as the most loved among children in market research firm Smarty Pants' latest Brand Love study of children 6 to 12. "Based on kids' attention spans now, [YouTube has] the type of content they really crave," said analyst Blair Fischer.
Many in marketing have been tricked to believe that access to more metrics means that a social media ROI formula can be found. Marketers have got it all wrong.
The growing popularity of video on Facebook is making some publishers worry that the platform may start to charge companies that publish branded content or alter their algorithm to prioritize brands that pay to promote their videos. Facebook in response has said the company has no plans to increase its revenue through branded content deals.
Pinterest has bought Instapaper, the app that lets consumers save content to view later. The deal gives Pinterest access to more behavioral data, enabling it to better target content and upping its capabilities to rival Facebook as the place to go to discover new things.
Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.
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