Shoutout is a new iOS app offering what co-founder and CEO Philip Golbraikh calls “visual texting.”
The idea, basically, is to create an environment where people don’t worry about the quality of their photos and instead treat them as “a visual representation of your message” — this is what I’m doing, here’s something cool I saw on the street, and so on.
The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves.
Diet Coke's new omnichannel "Get a Taste" campaign aims to bring more enjoyment to life's mundane moments - like air travel - by asking the question, "What if life tasted as good as Diet Coke?" The integrated initiative will look to digital video, print, radio, and out-of-home advertising, as well as DietCoke.com and its social channels such as Twitter, Facebook, and Instagram to engage consumers.
If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage of social selling and examples of brands that are doing it right.
The goals you establish for your sales team are more easily attained when you build up your brand, generate leads, and establish loyalty among your current customers. If you are a company that has yet to embrace social media, you are missing out on an opportunity with social selling. Let's take a look at how social media can build you up in areas that assist your sales goals.
One of the most important steps in a successful social media strategy is choosing the right social media channels. I get asked it all the time – what social network should my business invest in? The short answer is surprisingly simple. If a large percentage of your target audience use a channel and you have the resources to serve it well, then you should be there. It does go a little bit deeper than this, but it is not rocket science.
Today I am going to outline an easy step by step process to ensure you pick the right social media marketing platforms to connect with your target audience.
What Days and Times Should I post?
This depends on a couple of things: The social media networks you use, and when your target audience is online.
There are several ways to find out when your audience is online to find out the best days and times to post on social media pages. One is to reference social sharing platforms that collect such data, like Buffer or SproutSocial.
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