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4 Beautiful Social Media Content Ideas that Drive Engagement

4 beautiful social media content ideas that drive engagement

Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.

Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.

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Do Negative Reviews Hurt Your Click-Through Rates?

do negative reviews hurt your click through rates

You know your business needs online reviews, but did you know your reviews have a direct impact on your business’s click-through rates in local search results?

Well, a recent study by Brightlocal found just that - review star ratings are a big deciding factor in whether or not consumers will choose to click on your business over the competition.

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Stop Overlooking Videos as a Top Marketing Tool

stop overlooking videos as a top marketing tool

Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move.

Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...

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6 Simple Ways to Improve the Security of Your Social Media Profiles

6 simple ways to improve the security of your social media profiles

As American companies and the American public spend more and more of their time on social media sites, security hazards across social media platforms are on the rise. In 2016 alone, social media scams on the likes of Facebook, LinkedIn, and Twitter increased by a whopping 150 percent. Meanwhile, even more recent reports suggest social medial attacks are only getting more sophisticated.

What does this mean for American businesses that are invested in building their brands on social media? Digital security is more important than ever. Here are six simple ways to improve the security of your company’s social profiles.

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Facebook Makes Messenger Ads Available Globally

facebook makes messenger ads available globally

Facebook just added a new advertising feature into the mix. After finalizing testing in Australia and Thailand, Messenger ads are now available to all advertisers worldwide.

Facebook has been tireless in their efforts to push their 2B+ monthly active users to download their messaging app - Messenger. They've seen some success in user numbers recently; with now over 1.2B active monthly users, Facebook is ready to attempt another monetization tactic, hoping that advertisers see the user numbers as an opportunity to capitalize on.

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