In the ever-escalating social media arms race, GIFs are the best way to get attention. Static photos are so 2013. But a new app called Giffiti (like graffiti with GIFs) lets you enhance your pics by overlaying animations.
Announced by Nalin Mittal this month with a simple post on Reddit, Giffiti rocketed to the front page and hit #14 amongst U.S. Entertainment apps on iOS.
PicsArt is announcing that it has hired Eric Edge as its vice president of marketing.
Edge spent the last four-plus years at Facebook (where he led the company’s marketing efforts in Europe, the Middle East and Africa), then at Facebook-owned Instagram (where he worked on brand strategy). He told me he hadn’t been planning to leave, but when he learned about PicsArt, he thought it was “pushing into the future” and saw an opportunity to build something new.
If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.
That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.
This has been a busy week for news, resulting in hundreds of thousands of Tweets around Monday's stock market crash and the Virginia gunman shooting a reporter and photographer on-air. Neither of those are exactly conversation candy for brands, who generally prefer to go the light and irreverant route on social media.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.
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