Group Blog

  • Social Media Described in One Word-The Pro’s Speak Out!

    Written by Gregory / 13 days ago / 0 Comments

    For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imaginations. We learned to talk, and we learned to listen.

    -Professor Stephen Hawking

    Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the Internet and the value can be cultural, societal or even financial.

    -Wikipedia; The Free Encyclopedia

    I take here at the outset the fortuity to express my sincere thanks to each of the very busy ..

  • Making sense of mobile application development

    Written by JT / on 08/12/2010 / 0 Comments

    In the past month, a land slide of research on mobile internet usage and application downloads has hit the market. On smartphones, iSuppli has pointed out that Android will soon overtake Apple in terms of the number of handset it is available on, which is further backed by NPD which found that one in three US smartphones sold are Android devices. It is only natural that Android will overtake Apple as the smartphone platform of choice given the much larger selection of devices, and also the fact that Nokia’s Symbian is losing market share (still to be seen ..

  • Clubv3 Announces Strategic Alliance with Green Leaf Film Studios

    Written by Adrian / on 06/09/2010 / 0 Comments

    Isle of Man-based social network games and media specialist, Clubv3, has announced a far-reaching strategic alliance with Chengdu-based Chinese film studios, Green Leaf Film Studios.

    The two companies are working together on the creation of social network games based on Green Leaf's TV and film properties for Western and Asian social networks, including the likes of Facebook, MySpace, Netlog, Mixi, RenRen, QQ, Orkut and Hi5. Development is already underway on a number of initial products based on Clubv3's platform.

    Green Leaf is further providing Clubv3 with access to its team of artists in Chengdu for the rapidly expanding art requirements of ..

  • How the games changed the face of Social Networking and how brands communicate with consumer through them

    Written by Adrian / on 06/03/2010 / 0 Comments

    If just a few years back it was a science fiction thing to convince a business angel to invest in a project which will produce incomes by selling pixels to people now, for sure that most of them which avoided such projects have second thoughts.

    The virtual goods market in The USA has reached $ 1 bn revenues in 2009 and will climb at $1.6 bn revenues in 2010, $835 mil coming from start-up companies which didn't exist three years ago. The virtual goods market in Asia was at $5bn (2008) and $7bn (2009) and will increase also in 2010. The ..

  • New Social Network Games Developer and Publisher: Clubv3 Douglas, Isle of Man

    Written by Adrian / on 06/01/2010 / 0 Comments

    Isle of Man-based clubv3 is a new social network games company founded by veterans of the video games industry, concentrating on making top quality and branded games for social networks, such as Facebook and Hi5.

    With over thirty years' experience making video games between the company's two directors, clubv3 has a wealth of experience in making mass-market appeal games, integrating brands and localising products for multiple languages and territories.

    Clubv3 has a complete system in place for social network games with an integrated micro-transaction system, full 3D avatar system and a highly flexible and dynamic development system, allowing long-lasting playability and ..

  • The Completion of Social Media Marketing Approaches

    Written by Gregory / on 05/31/2010 / 0 Comments

    I recently completed an internship in Social Media Marketing, then immediately landed my first private account. As I worked on the project, a glaring fact became quite apparent. I began to realize that simply setting up a workable Social Media campaign is not enough. To be completely successful, and to provide the customer with added value, optimization of their Web site must also be considered. It does a consumer little good if their page cannot be found in search engines, no matter how well their Social Media efforts may be. Social Media is at best only half of the solution.

    This ..

  • Australians are the most active social media users

    Written by Adrian / on 05/18/2010 / 0 Comments

    A December study by Nielsonwire shows the worldwide annual increase of 82 percent of time spent on social network platforms, and an astounding average 5.5 hours per individual per month. When making a global comparison, it was concluded that Australians spent a jawdropping average of 6hours and 52 minutes per month, as an active ‘Socialmedia-ite'. Americans came second in this race, who spend an average of 6 hours and 9 minutes per month.

    Other statistics were as follows: (H:M:S)

    Australia - (6:52:28)
    United States -(6:09:13)
    United Kingdom - (6:07:54)
    Italy - (6:00:07)
    Spain - (5:30:55)
    Brazil - (4:33:10)
    Germany - ..

  • Advertiser vs Consumer: How can we bring the love back?

    Written by Adrian / on 05/18/2010 / 0 Comments

    Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication.

    With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in the appropriate demographic is increasingly becoming obsolete.The introduction of newer technologies has seen the well known ‘tick-a- box consumer' of old evolve into a more sophisticated, computer savvy demanding breed .

    The rest of the article here.

  • Do you use Zoho?

    Written by Jacqueline / on 04/26/2010 / 1 Comment

    Do you use Zoho, or know how being in the cloud can save you money?

    The concept of cloud computing is not new.  In the olden days, we called it mainframe computing.  Data was stored on big computers called data centers in a big office on floor number 13 (not really; few buildings have a floor 13)!  Data centers could have been in the basement.  Where ever they were located, you had to be a member of the IT group to access that particular room.  You were assigned an ID and password in order to log in and access programs necessary ..

  • Social Media-Integration-Theory-Model

    Written by Israel / on 04/15/2010 / 0 Comments

    To one-to-many integration models works well when examining communications channels or online marketing implementation. However, the interactive Social Media platforms (Facebook, LinkedIn, Del.ici.ous, Twitter, Youtube, Foursquare, Digg in...) have radically changed the communication paradigm. In fact, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook (mashable source), showing clearly, that the audience is highly influenced by the Social Media phenomena. What about the breathtaking amount of 3 millions of tweets/day? Another ..

 

RSS Feed for this Blog