Love or hate Valentine’s Day, the holiday can be a boon for marketers. While most still see it as a day for romance, perceptions are shifting and consumers are starting to look at Valentine’s Day as a symbolic day of love for friends and family of both the human and furry variety.
Today's marketers must recognize and embrace the ironies of our industry in order to win at storytelling. Taco Bell's chief marketing officer explains.
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015.
Ads in Adobe Flash are being given the boot by Google, which will refuse to accept new ads as of June 30 and will bar them from the Display Network and DoubleClick beginning next year. Google wants advertisers to use HTML 5 instead. Flash has become a popular target for hackers.
Valentine’s Day is a $19 billion holiday that entices over half of the US population to show some love for their significant other. Brands can spice up their Valentine’s Day marketing strategy by tapping into the power of social ads. Here are some tips:
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