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The first thing you see when you visit Instagram's webpage is their tagline: "Capture and Share the World's Moments" – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude of ways. This is great news for businesses because they can optimize their reach in ways that other social media outlets may not allow for. Not to mention, this untapped demographic may include people that are on Instagram but don't have a Facebook or Twitter account.

Personally, I'm an avid Instagram user and will swear by its significance in both personal and professional avenues.

Instagram can connect you with people that you would otherwise never have been connected with.
For businesses, this can mean reinforcing their brand identity while increasing revenue.

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If you have a blog or social media profile you've most likely seen or heard someone tell you to "give readers valuable content". What does that mean?!

There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.

To say the least it can be difficult to figure out, to know what strategy is the right one to choose, and then to actually make up valuable content.
Here are some opinions about what is valuable.

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Even if you work with an experienced online marketing team, there are times when you're bound to have to do a bit of copywriting yourself. Even the busiest business owners and executives get tasked with the occasional tweet, article, or email, and it pays to be able to convey key messages in a succinct way.
With that in mind, we'd like to share with you seven tips for world-class copywriting that virtually anyone can use:

1. Write with a single person in mind.

Here at Kayak, we use marketing personas for this exact reason. The more you can picture your perfect client in your mind's eye, and write something that appeals directly to him or her, the easier it's going to be to create a one-on-one marketing effect (which, of course, should be your goal).

2. Say what you mean, as clearly as possible.

Where a lot of business people trip up is trying to think like professional writers, when they should simply communicate clearly. When in doubt, use a simpler word instead of a more complex one. Aiming too high with your language doesn't always make you look smarter; it can just as easily come across as jargon. Or worse, it may sound like you are talking down.

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If you've ever wanted to save something you saw on Facebook and looked desperately for an email option, you can keep looking. Facebook isn't adding anything that takes content or views outside of its nice little closed network.

But the world's biggest social network is testing a new feature that would let you bookmark favorite content inside Facebook.

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Since Facebook acquired Instagram last year, there has been much speculation about its plans for the popular photo-sharing app. Now, new reports indicate that Instagram is working on a messaging feature.

Citing an anonymous source, GigaOm reported last month that Instagram was preparing to launch a new private-messaging feature. It claimed the new feature would pop up in an updated version of Instagram before the end of this year.

A holiday launch, one of the busiest times on social media in terms of photo-sharing, would make perfect sense for a new Instagram messaging product.

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In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author briefly describes the top social media platforms and their pros and cons.

When it comes to choosing which social media platforms you'll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your company. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.

How do you decide which platforms are best for your needs? Here's a brief overview of the most significant platforms as they pertain to your business needs.