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Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth? It's true. It's about a lot more than individual and independent venues such as Facebook, Twitter and Instagram... it's about imbedding social media as part of your integrated communications, including Customer Service, Business Development, Marketing, Publicity, Employee relations and more.
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Ofcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. This year’s tome is no different, with a headline finding that we now spend an average of 20 minutes more every day using technology devices than sleeping. Apparently the average night’s sleep is 8 hours and 21 minutes – which seems an incredibly long time to me, but then I’ve got three kids and a noisy cat.
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey [download page] conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see?
According to the Levels Beyond survey, consumers are most interested in how-to, instructional or tutorial videos (67%), followed by:
July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).
Some 6.6% of parents say they wait until after school starts to begin shopping.
It was all the way back in November of last year that Instagram first began running its first ads to a big, successful numbers. Frankly, there has seemed to be much movie since then. Now, though, the Facebook-owned company is finally about to step up its ad game in a big way.
James Quarles, who has been Regional Director Facebook EMEA (Europe, the Middle East and Africa) will be transitioning over to a new role: as Global Head of Business and Brand Development at Instagram, it has been confirmed by an Instagram spokesperson to VatorNews.
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