If #Gamergate teaches us anything — beyond, of course, vastly obvious observations about the toxicity of certain Internet demographics (which is hardly new news) — it’s that algorithms and formulaic behaviour can and are being gamed.
This is especially obvious in this sorry saga (for a detailed breakdown of Gamergate I recommend reading this excellent post; I won’t be rehashing the specific events here) because the players involved are exactly that: gamers. This rage-ful, over-entitled, Internet-connected fraternity of kids share one core skill: playing games. Little wonder, then, they have proved so expert at driving a toxic hellbrew of misogyny into the mainstream media — and all over social media — by gaming popular online channels using a sophisticated playbook of disruption.
At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down.
While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the pull marketing approach. As a B2B marketer, one of the best social media tools you can use is LinkedIn. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). But to be successful with LinkedIn marketing, you need to follow some important rules, like:
Twitter is aiming to launch its new Buy button to all organizations some time in the first quarter of 2015, VentureBeat has learned.
The Buy button officially debuted last month with Twitter testing its functionality with only a handful of businesses, celebrities, and non-profit organizations. The button, available for those browsing from a mobile device, lets you make a purchase or donation directly from a tweeted message.
Whisper, one of the well-known apps for anonymous posting of confessions, gossip, light-hearted messages, and everything in between is being accused of tracking users’ locations and of sharing some collected data with the US Department of Defense.
More specifically, a report from The Guardian this morning claims that Whisper continues to track users’ locations, even if they’ve opted out of the geolocation service. It also claims that Whisper has “developed an in-house mapping tool that allows its staff to filter and search GPS data, pinpointing messages to within 500 meters of where they were sent” and is using that tool to track activity from and around the Pentagon. Whisper, The Guardian writes, is sharing some of the data with the U.S. Department of Defense.
LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.
In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.
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