As a social media marketer, you probably know that by tapping into social media channels, you can transform your lead generation efforts. In this guide, you'll get real world examples from successful marketers on how you can increase your lead generation efforts while still protecting your brand and generating positive buzz.
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Read this guide from Marketo to learn how:
• Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing
• Sharing socially amplifies your lead generation — great advice on how to get your audience to share
• The particular quirks, advantages, and best practices work for Facebook, Twitter, LinkedIn, Google+, and SlideShare
• To identify the key social components of a successful lead generation strategy
Let’s assume that you have a bachelor or master’s degree and at least 15 years of work experience. Next to that you might have followed several courses and programmes during your career to learn more specific skills. If this indeed applies to you, I can conclude that you must have a lot of knowledge in your field of business.
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
If #Gamergate teaches us anything — beyond, of course, vastly obvious observations about the toxicity of certain Internet demographics (which is hardly new news) — it’s that algorithms and formulaic behaviour can and are being gamed.
This is especially obvious in this sorry saga (for a detailed breakdown of Gamergate I recommend reading this excellent post; I won’t be rehashing the specific events here) because the players involved are exactly that: gamers. This rage-ful, over-entitled, Internet-connected fraternity of kids share one core skill: playing games. Little wonder, then, they have proved so expert at driving a toxic hellbrew of misogyny into the mainstream media — and all over social media — by gaming popular online channels using a sophisticated playbook of disruption.
At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down.
While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the pull marketing approach. As a B2B marketer, one of the best social media tools you can use is LinkedIn. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). But to be successful with LinkedIn marketing, you need to follow some important rules, like:
Twitter is aiming to launch its new Buy button to all organizations some time in the first quarter of 2015, VentureBeat has learned.
The Buy button officially debuted last month with Twitter testing its functionality with only a handful of businesses, celebrities, and non-profit organizations. The button, available for those browsing from a mobile device, lets you make a purchase or donation directly from a tweeted message.
- Whisper allegedly tracks users without their consent, though company denies claims
- 8 Types of Photos You Should Never Use on Your LinkedIn Profile
- Facebook Rolls Out 'Safety Check' Feature to Connect Loved Ones in Times of Crises
- How to Use Twitter for Business
- Turn your employees into an army of brand advocates protecting and expanding your brand. Download the free white paper, 'Putting Social to Work for Your Business' today.
- Make Your Marketing Human-Centered with Listening and Empathy