WhatsApp didn’t get to be the world’s biggest mobile messaging app by following the crowd, but once in a while it has to mirror some of the features of its rivals. The Facebook-owned company announced today that it was bringing its service to web browsers with a plugin for Google’s popular Chrome browser. It means WhatsApp users can carry on chats seamlessly from their phones or their desktops for the very first time.

Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.

Marketers regularly throw away money on Super Bowl ads, promoted social media posts and bot traffic. The typical spray-and-pray approach is often utilized by brands with multi-million dollar budgets hoping to boost brand awareness and affinity.

2015 is undoubtedly the year of social video. So much so that the world’s largest social network has already made significant strides developing its strategy, more than tripling the amount of year over year video content in News Feeds worldwide. Here’s where advertisers may be missing out.

 

To be a successful social media marketer, you need to develop a rocking strategy that includes high-level objectives and specific action items. Check out Marketo's new 2015 Social Media Tactical Plan to create a social strategy that truly engages and builds relationships with your audience! Use this sample plan to decide:

• Key objectives and action items that help achieve maximum integration
• Individual goals for each social network, including online video and photo sharing sites
• The most important, testable metrics for your campaigns so you know what is working and what is not
• How to best allocate your time and resources

Click here to download free now: http://bit.ly/15E0DpW

Kick off the New Year with these free resources from our friends at HubSpot:

Free Guide: How to Create the Perfect Company Page

A Company Page on LinkedIn is critical in driving traffic to your business. From crafting a killer company description to choosing an eye-catching banner image, HubSpot will walk you through the entire process and will reveal some "pro tips" courtesy of LinkedIn.

Download now: http://bit.ly/1tQBNc1

If you are all set on LinkedIn, check out this free ebook: How to Monitor Social Media in 10 Minutes a Day