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Following confirmation of a shakeup at Google+, Sundar Pichai said today the company was also splitting the social networking service into two pieces.

In an interview on stage at Mobile World Congress in Barcelona, Pichai, senior vice president for products at Google, said the company had viewed Google+ as having two main components: a stream of activity and a social layer.

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.

Twitter has just released two new updates to its ad measures that better equip brands to measure return on investment (ROI).

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. 

New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.

Are you using social tools effectively enough that they could help you move forward in your digital marketing career?

So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.