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7 steps for writing an effective social media marketing plan

Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking - they may have big ideas, but have little direction or know-how when it comes to executing them. This is why they came to you.

It's your job to not only help weave these ideas into a tangible plan that can help the client achieve his or her goals, but you will also need to document results to prove a positive ROI from your efforts.

Half of 600 social media marketers, surveyed by TrustRadius February through March, struggle to tie social media activities to business outcomes.

Here are some tips for designing a compelling, organized social media marketing plan:

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Facebook adds holiday shopping season ad-targeting segment

Holiday Shopping GiftsFacebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.

A new ad-targeting segment will enable brands to reach users who are "highly engaged" with content related to the holiday shopping season, Black Friday and Cyber Monday.

Facebook said the segment will run from Thanksgiving through New Year’s Day, giving brands a way "to reach the most engaged and scaled audience related to the season, such as holiday planning and retail-related activity."

Advertisers: Do you believe this new ad-targeting segment will be useful?

(Article & image courtesy of Social Times)


6 reasons marketing fails keep happening

confused young man covers his head

Rather than just tell you the top six mistakes that can lead to failure in marketing, which would be like Paula Deen telling you why you shouldn't cook with margarine, I'm going to instead give you the questions every marketer should ask themselves to avoid future failure. Often, marketers forget the most fundamental questions, yet these are questions that every great brand has nailed.

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4 ways to monetize a live streaming app

Traditional monetization boasts a strong foothold in online media by forcing people to wait for the content they want to see. Users on YouTube have to sit through pre-roll advertisements, and Hulu users sit through mid-roll advertisements similar to television commercials.

This works well for static media, but the future of media is far from static -- it's live.

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