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Make your content appealing

Photo of cheeseWe're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick up the phone and call that one uncle you haven't talked to in eight years.  Oh how the world has changed! If I get a Yahoo Answers reply that's over 500 words, I cry TL;DR and move on.

Now I'm not saying that our streamlining of knowledge acquisition technology and the concurrent adjustment of expectations is necessarily a bad thing. I'm saying that we, as marketers and content creators, need to acknowledge that there is a new standard that we need to meet. It isn't good enough to have the right information. It needs to be presented in a way that is easy to read and easy to understand.

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Survey: Social Media More Effective Than Traditional Marketing

Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on behalf of IZEA, which connects brands with content creators on social media.

The proportion of survey subjects that had direct professional experience with social media in any form increased from 68% in 2014 to 73% in 2015, while the proportion using sponsored social media, including sponsored posts and influencer marketing, edged up from 53% to 54%.

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Bing Nixes Search Ads In Latest Mobile App Update

Microsoft chose to forgo serving search ads in the latest update of its mobile Bing search app to test a better user experience, Mobile Marketing Daily has learned.

Ads will continue to serve in Bing for those using Safari, Firefox and Chrome, but for not in the latest version of the mobile app.

The update for iOS launched Nov. 18 -- and that's when Jonathan Kagan, senior director of search and biddable media at MARC USA Results:Digital, downloaded version 6.0 onto his iPhone. And much to his surprise, he discovered the app did not serve paid-search ads.

With an increase of mobile use, especially during the holidays, it seems a bit odd that Bing would make this choice, Kagan says.

"They're all in for search, yet they're removing search ads, though they don't have a lot of market share, which is clearly a head-scratcher," he says. "I don't know about Android, but on the iPhone app, they are purposely not running search ads."

A Microsoft spokesperson declined to comment on the change.

In April 2014, Microsoft introduced a classroom-specific version of its Bing search engine. Dubbed "Bing in the Classroom," this specialized version of search comes ad-free and with privacy controls for students.

(Article courtesy of Mobile Marketing Daily)


The rise of "Finstagram"

Girl taking selfieOn Fake Instagram, a Chance to Be Real

For a certain generation, Instagram has become a calling card, a life résumé of sorts: “This is me. This is my life. Jealous?”

A scroll through a typical feed is likely to reveal improbable images of just the right artisanal pizza, attractive couples drunk in love and eyebrows “on fleek,” all captured in perfect light and enhanced with various editing tools.

Life becomes a never-ending junior varsity “Vanity Fair” shoot, and the pressure among Instagram’s regular users to present idealized images of themselves has only increased as celebrities have inundated the platform with their own envy-evoking posts.

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Onion Joins Facebook Anthology For Video Ads

Onion Labs photoSatirical publisher Onion, Inc. is expanding its social media reach through a new partnership with Facebook using the latter’s premium video advertising platform, Anthology. The partnership will allow Onion’s in-house native ad studio, Onion Labs, to draw on Facebook data as it creates and targets branded content to Facebook users.

The partnership is kicking off with a new ad campaign created by Onion Labs for multiple technology advertisers, including Dell, HP, Intel, Lenovo, and Microsoft, targeting millennial consumers with ads promoting PCs.

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