Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
Taglines and slogans can go a long way through ads in various spaces, but when you are speaking to and with real people in real-time social media experiences, a tagline just won’t cut it. Strengthen that voice and confidently engage in conversation with these 3 steps.
Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two.
Between the NBA's 3.5 million followers on Instagram, a General Electric (GE) Vine that received 25,000 likes, and an EA Sports video that generated more than 8 million YouTube views in a single month, one thing has become clear: social sites are where brands, and brand videos thrive. Marketers are using online video to engage consumers, yes. But it's social media they rely on to build and sustain their user base.
Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.
Advertisers using Twitter's tailored audience tool can now supplement existing customer data with mobile phone numbers and advertising IDs, as well as reach new audiences with look-alike targeting technology.
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.
Does social-media marketing work?
This has long been a question brands have tried to definitely answer. It has been brought to the fore of late by a recent Gallup poll, the report from which states, "A clear majority of Americans say social media have no effect at all on their purchasing decisions."
That may make it sound like social media marketing has little benefit, but the report's cursory dismissal doesn't take into account several other factors.
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