One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way. Last week, after almost two full years of being called S.W. Basics, we finally secured our dream url: swbasics.com. Up until now, the url was privately held, and we've been directing people to a much more clunky website address of swbasicsofbk.com (with the bk standing for Brooklyn). You'd be surprised how difficult that is to spell out for people and how confusing it can be. Not to mention that sometimes I'd lay awake at night wondering how many customers we were losing when swbasics.com didn't lead them easily to us.
A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.
YouTube is leading the way in introducing new products to consumers and converting them to purchase, according to a recent study by AOL Platforms.
The report, which tracked data from 500 million clicks and 15 million conversions, found that YouTube was the clear winner in the first stage of the purchase funnel when it comes to paid advertising on social media platforms. Facebook came in as the second best platform for introductions and final purchases, followed by Google+ in third place. In last place was Twitter, which demonstrated that it is nearly 16 percent less likely than YouTube to introduce a client to a new product at the first stage of the buying cycle and 13 percent less likely to be the deciding factor in a purchase at the last stage.
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While most people know the name “BitTorrent” from the popular p2p transfer protocol used to transfer media files, the company BitTorrent is actually using the technology to build an ultra-secure chat application called Bleep.
And today BitTorrent released a public alpha version of Bleep on Windows, Mac, and Android. The app itself is based on the “principles of BitTorrent technology,” which means it can connect people directly without using centralized servers — thus eliminating the possibility of someone eavesdropping on your conversation by gaining access to that centralized service. Bleep can also be used for both voice or text-based conversations that are encrypted and stored locally on your device.
DiGiorno Pizza has become the latest company needing to take an apology tour in the wake of some misused social media.
Following former Baltimore Ravens running back Ray Rice's termination, hashtag #WhyIStayed, began trending on Twitter, as abuse survivors took to the micro-blogging platform to share their stories.
DiGiornio found itself in hot water after it tweeted a joke about pizza using the hashtag, without knowing the meaning behind it.
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