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Why You Shouldn't Buy Facebook Likes

dontbuylikes.jpg-730x452"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.

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Should Brands Abandon Facebook?

no free lunch facebookMy answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.

 

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LinkedIn Will Acquire Business Marketing Company Bizo For $175M

LI7-27LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals.

LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock.

Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 million in venture funding (at least as of its Series B two years ago) from investors including Bessemer Venture Partners, Venrock, and Crosslink Capital. It also raised $12.5 million in debt.

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Pinterest Ramps Up E-Commerce Features

PI7-27-1The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?

Pinterest continues to boost its e-commerce services in order to help brands further engage with consumers. Shortly after it designed a new Follow button for brands, the platform has unveiled another new feature to make brands' pins more discoverable.

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Facebook Is Now Worth $190 Billion

FB7-26Facebook is worth more than Amazon. Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Price has been very stable this morning as well, confirming yesterday’s pop. Shares opened at $75.96 a share, then set a new record at $76.74. Now, shares are trading at $75.13.

In other words, Facebook’s market capitalization is now around $190 billion, which is above Amazon’s market capitalization of $165 billion.

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