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FREE ONLINE EVENT - Register today and join 20,000+ fellow marketers at the Marketers First Virtual Event!

marketo8-28It's here! Join Zappos.com, Google, Twitter, LinkedIn and over 20,000 of your peers for the Marketers First Virtual Event on September 10th! Register now to listen to the brightest minds in marketing and learn best practices from industry leaders.

Register Now: http://bit.ly/VHfCdE

Register now for your chance to:
• Learn from Zappos.com, Google, Twitter, LinkedIn and more
• Network with over 20,000+ of your peers
• Access over 20 sessions from marketing thought leaders
• Speak one-on-one with a CMO
• Win an all-expenses paid trip to Vegas

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What Marketers CANNOT Learn From the #IceBucketChallenge

what-marketers-cant-learn-from-ice-bucket-challengeI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree with much of what has been written, so at risk of engaging in newsjacking myself, I am going to write about this program and hope that it encourages more dialog and consideration about this craze and what it may or may not mean for marketers.

 

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How Using Images in Social Marketing Can Help Improve Business

social media marketing 1It is fascinating that the world has taken to Social Media as fish takes to water. However, sometimes there looms a feeling of monotonousness and replication as to what we are seeing or reading. What you need to keep your community or followers engaged is a spark that can generate interest and initiate a discussion. At the end, our brains are more likely to be responsive to stimuli that incites an emotional reaction.

 

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Getting Social Media Marketing Right the First Time

getting-social-marketing-right-first-timeJust four years ago, I felt like you do. Social media was another language. Foreign. Frightening.

Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?

Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.

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How Will You Use LinkedIn for Your B2B Marketing?

b2b 3There are a number of great ways to do your B2B marketing online these days. Any business owner that wants to grow and increase their reach would be wise to consider multiple options.

With this in mind, it is now worth considering whether or not the time is right to use LinkedIn for this important job. The answer is that it could be very worthwhile if you take the time to go about it in the right way. So how will you do this?

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