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Tomorrow 4/23: Executives From LinkedIn, Twitter, and Facebook Will Reveal Their Social Media Secrets

on .

The Secrets to Success on Social MediaTomorrow April 23rd , HubSpot’s attempting to break the record for World’s Largest Webinar … and we want you to be a part of it.

Join us here: http://hub.am/1oN0PbY

During this webinar, you’ll hear top secret social media information from executives at LinkedIn, Facebook, and Twitter. This webinar is live-only, so you’ll only have one shot to view this webinar and break a Guinness World Record.

Here are the details:

SPEAKERS:
Scott Engelman, Head of Online Marketing at LinkedIn
Jed Clevenger, Global Head of SMB Channel Marketing at Facebook
Russ Laraway, Senior SMB Director at Twitter

HOSTED BY:
Dan Zarrella, Social Media Scientist at HubSpot

LIVE WEBINAR DETAILS:
Date: April 23, 2014
Time: 11am PT/ 2pm ET (60 minutes)
Hashtag: #WLW14

If you’re still not sure you want to attend, you should know that we’re giving every single attendee 20% off to HubSpot’s INBOUND conference, plus a ton of other free stuff for people who sign in 15 minutes early.

Register here: http://hub.am/1oN0PbY

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How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Written by Ann Tran on .

 

How I Went From Zero to 380000 Twitter Followers Without Spending a DimeAs social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy.

While some opt for quick fixes, like buying followers (something I have never done), I don't see the point in these sketchy tactics. It may offer short-term spike, but it doesn't provide the kind of engagement that organic followers do.

 

When I joined the social media movement in March of 2009, I was just an observer for the first six months. But by remaining consistent and sticking with daily-following methods, my account began to grow. Now with more than 380,000 followers, people often ask me for advice on growing a following on Twitter. 

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4 Cruel Reasons We Suffer Social Media

Written by Brennan Girdler on .

Businesses spend billions on it. People spend billions of seconds on it. But what is it we’re buying?

Social media has become this unstoppable cultural phenomenon that’s almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accounts and use these platforms as glorified message boards, or at least those who recognize the potential marketability of LinkedIn, Twitter, Facebook, Pinterest, Instagram, and even Google+ (four of which are in the top 25 of the world’s most popular websites).

But what are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to. Those people are online, so why not jump in and earn the self-gratitude your company deserves?

It’s because of this:

There are simply too many icons.

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SocialMediopolis' Own Michael Crosson Featured on Entrepreneur on Fire Podcast

Written by Tyler Crosson on .

Click here to play in new window | Click here to downloadMichael-Crosson1

What does it take to be an Entrepreneur? Join us as Michael shares his Entrepreneurial mindset and an inside glance at his journey of becoming a successful Entrepreneur.

Michael is a proven social Entrepreneur, advertising and marketing Executive, and thought leader. He is the publisher of SocialMediopolis.com and has a proven track record of building and managing revenue centers.

 

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A Look at LinkedIn: Cost per Acquisition vs. Customer Lifetime Value

Written by Sebastian Jespersen on .

A Look at LinkedIn Cost per Acquisition vs Customer Lifetime ValueIt’s a common scenario: the pursuit of quality instead of quantity. Many marketers focus on developing a high number of leads because of a lower cost, rather than on the quality of leads, which initially cost more. When the time, energy and money spent focusing only on numbers doesn’t convert to customers, companies learn the hard way that not all customers are created equal. Quality always wins over quantity when it comes to achieving business goals and long-term success.

Over time, we’ve noticed that most brands have the right intentions when it comes to generating traffic, but their Key Performance Indicators (KPIs) lead them to focus on driving CPM costs down and increasing traffic – usually however possible. This leads to a lot of traffic, but not always the right traffic. To add to the complexity, the different departments responsible for managing the customer progression usually have completely different KPIs to track against. This creates a gap in how success is measured across the organization.

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5 Reasons You Absolutely Must Optimize Your Website for Mobile

Written by Ian Mills on .

5 Reasons You Absolutely Must Optimize Your Website for MobileThe fact is if you aren't optimized for mobile you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices.

Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It's amazing to me how so many websites are still not optimized for a mobile experience.

Here are five reasons small businesses must have a mobile optimized website:

1. Mobile Users are Different

Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.

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