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4 Reasons to Use Humor in Your Social Media Content

5-28hmrBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.

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Are you missing over 60% of your potential market? Here is The Must-Have Marketing Guidebook for 2015

5-27 mktoDid you know that over 60% of Google searches are now done on mobile devices? It's true. Mobile devices have become the most prevalent means of communications today. Are you effectively capturing your customer's attention across all their devices? It's easier than you may think! Check out Marketo's free new eBook, "Create Your Mobile Marketing Strategy" to start incorporating mobile marketing into your programs. Click here

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The Tools and Strategies You Need to Track Every Important Social Conversation

5-26ScWhat happens when you tweet at a company, asking for help with their product?

What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.

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Pinterest’s Plans To Build Its International Playbook

5-26PpOn April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d wanted for a while.

Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the company’s home base in San Francisco to a remote office, and telling them to basically figure out how to make Pinterest better for that country.

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