Mobile video ads get a lift from Apple, Google

Written by Jack Marshall on 22 September 2016.

mobile video autoplay Google and Apple have both updated their browsers to enable mobile video ads to autoplay with the sound off. "This could be a big deal for web video," JW Player's Jeroen Wijering said.

Snapchat data opened up by Snaplytics for influencers, brands

Written by Stewart Rogers on 22 September 2016.

Snapchat influencer analytics Snaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.

The case of Skittles and how to react with real-time marketing

Written by Tereza Litsa on 22 September 2016.

Skittles gains favor with real-time marketing Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing to react?

Which social marketing tools support Twitter’s expanded tweets

Written by Tim Peterson on 21 September 2016.

Some social marketing management platforms fully support Twitter's expanded tweets, while others are working on updating their software.

How one brand uses Snapchat geofilters to create an omnichannel experience

Written by Carlos Gil on 21 September 2016.

Snapchat geofilters for omnichannel experience MGM Resorts is taking Snapchat to the next level. Discover how its geofilters are dominating Las Vegas and what you can learn from its strategy.