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Chernin Group, AT&T nearing deal for Fullscreen YouTube network

ATT7-25AT&T Inc. and the Chernin Group are nearing a deal to acquire a majority stake in Fullscreen Inc., a popular YouTube video network, a source close to the transaction said. 

The deal between Fullscreen and Otter Media, a joint venture of AT&T and Chernin, would put the valuation of the company at $200 million to $300 million, said the source, who was not authorized to comment on the transaction.

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Turning social media likes into restaurant traffic

sm7-25If you can get all of your regular customers to come into your restaurant just one more time a year, and spend a little more for just one more meal, it will make a big difference in your business. That’s why getting your regular customers involved in your social media strategy is the key to success, according to Katrina Padron, CEO of Padron Social Marketing.

Padron offered tips on how to strengthen your fan base and attract new guests via social channels during a webinar Wednesday sponsored by the National Restaurant Association.

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Instagram’s “Bolt” Leak Could Be A New Facebook App Or An App Install Ad Test

Inst7-25Some Instagram users are reporting having briefly seen a banner advertisement within the Instagram application which pointed to a new app called “Bolt,” described as a “one tap photo messaging” app. Next to the app’s name and description, a download button linked out to a non-functional URL on the Google Play store.

The current speculation being shared around the web is that Bolt is a new application soon to be released by Instagram. However, it also seems likely that the Bolt leak was a test involving an expansion of Facebook’s app install ads to the company-owned Instagram platform.

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7 Easy Steps to Increase Employee Engagement In Social Media

7-steps-7-25Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.

Commonly, many of your company employees regularly use social media sites such as Facebook, Google+, LinkedIn, Pinterest, and Twitter. Other employees who love photography may use their smartphones to upload Instagram photos of company events, trade fairs or conferences to their Twitter or Facebook accounts.

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Facebook’s Profit Propelled by Mobile

FB7-25SAN FRANCISCO — Once again demonstrating its mastery of the mobile computing wave, Facebook dazzled Wall Street on Wednesday by posting significant growth in revenue and profits for the second quarter, driven largely by ads shown in the news feeds of a billion Facebook users checking the service on their mobile phones.

Shareholders celebrated, sending the stock of the company to a record high in after-hours trading.

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