Google has announced a re-brand – or really a merging – of their ad offerings, better unifying the key elements, while also enabling them to more easily roll out new functionality.

While Facebook has had a rocky relationship with publishers – which was further exacerbated by the platform’s major News Feed re-focus announced earlier this year – The Social Network knows that it still needs publisher content to keep users coming to its platform.

Instagram continues to push ahead with new tools and features – though this latest release is mostly just confirmation of previously announced tools.

There's a lot of challenges to effective social media management. Even with basic scheduling tools at your disposal, you still need to check the accounts’ mentions regularly, respond to them, engage with users, and generally, be both active and on alert.

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