Getting started with Facebook advertising should be simple. Add a post to your Page's News Feed, click the "Boost Post" button and throw some money at your campaign. Or, if you want to advertise on the social network's sidebar, simply upload your desired text and image. Facebook even has a tool that can handle placement bids for you.
Unfortunately, these simple setup steps -- which many advertisers never move beyond – barely scratch the surface of what's possible with Facebook Ads. For the best targeting and bidding options, you need to start using the Power Editor plugin.
Here are four features to check out once you've installed the plugin in your account:
I hope everyone in the U.S. had a really good Thanksgiving!
There are only 14 more business days for me in the year and, as I look to 2014, I've been thinking a lot about how social media has changed since I was BearsFan07 on Twitter six years ago.
The Evolution of Social Media
Though it is no longer as intimate as it once was and not nearly as much fun, there are a few things that haven't changed all that much and some that have gotten worse (hello, narcissism anyone?).
Way back when, we were all testing and trying new things. We were curious and willing to take some risk.
Today, we've become much more comfortable with our use and, in some cases, a bit lackadaisical.
Following are six ways to evolve your social media use in the next year.
As Pinterest opens its doors to advertisers, retailers have been carefully monitoring the service's ability to drive traffic to their sites, and more importantly, increase conversions that impact their bottom lines.
Over the Black Friday/Cyber Monday shopping holidays, Pinterest delivered on this promise – or so claims a new report from marketing and analytics provider firm Piqora. The company found that Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue (up by 3.6x) on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday.
And since the after-Thanksgiving sales began a little early this year, it's also worth noting that Pinterest drove two times the revenue on turkey day as well.
According to Piqora CEO Sharad Verma, whose company helps retailers and other brands market themselves across the "visual web" on sites like Pinterest, Instagram, and Tumblr, what the Black Friday/Cyber Monday figures show is that Pinterest users aren't just "pinning for the sake of pinning."
Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the "experimental" phase that started in July. The secret sauce of Twitter's retargeting is the use of your account as a cross-device identity layer, allowing it to target ads on mobile based on where you've been on the web.
Some details of the announcement are hazy. It's said to be somewhat of a "soft launch" in that all advertisers might not be immediately eligible to buy the ads, and they might not show up to all users. Retargeted Promoted Tweet ads will almost surely become available for purchase, though it's unclear if Promoted Accounts will, too. I haven't heard whether Twitter will be expanding email address retargeting either. Twitter declined to comment on this story.
2013 social media followed a lot of buzz-worthy events – the world got a new pope, a new royal baby, and a new controversial pop star to talk about incessantly. (I think I've said "Miley Cyrus" more than my own name lately.)
But how we used social media in 2013 is even more impressive than the topics we focused on. These 2014 social media predictions are based on moments when analytics, ads, and content creation drastically changed in the past year.
Moment 1: Oreo Tweeted During the Super Bowl
During the Super Bowl blackout last January, Oreo tweeted an image that was essentially an immediate reaction to a current event. The brand set a new standard for extremely timely/relevant content. Sporting events, award shows, and season finales became the source of inspiration for many brand's posts throughout the year.
2014 Prediction: Similar to how brands pay for product placement, I think companies will make deals with networks to learn a TV show's storylines beforehand so that their content is even timelier.
Moment 2: Facebook Enforced a 20% Rule
The first thing you see when you visit Instagram's webpage is their tagline: "Capture and Share the World's Moments" – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude of ways. This is great news for businesses because they can optimize their reach in ways that other social media outlets may not allow for. Not to mention, this untapped demographic may include people that are on Instagram but don't have a Facebook or Twitter account.
Personally, I'm an avid Instagram user and will swear by its significance in both personal and professional avenues.
Instagram can connect you with people that you would otherwise never have been connected with.
For businesses, this can mean reinforcing their brand identity while increasing revenue.
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