Are you using social tools effectively enough that they could help you move forward in your digital marketing career?

So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.

 

Today's buyer is self-directed and multi-tasking continually, which means marketers have to work even harder to spread their message across multiple channels. That's why Marketo created the Definitive Guide to Lead Generation to help your marketing team find better leads, enhance relationships with potential customers, and close deals faster. "Thar's gold in them thar hills" and this great guide full of useful nuggets will help you dig it out.

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Students, edit your resumes and type up your cover letters — it's internship time.

But the competition will be stiff, especially if you're applying to Facebook, whose internships are rated the highest for the second year in a row, according to careers website Glassdoor. (What's the secret, Zuckerberg?)

By now you know that hashtags are like clickable magnets, drawing eyeballs to your social content. But did you know that if you use too many -- more than two or so per post -- it can actually drive people away? That is with the exception of Instagram, where numerous hashtag use is the norm and reel in tons of views. Eleven hashtags per post on the photo-sharing hub is the magic number...for now.

Sounds like a lot to remember? It can be. Each social platform has its own unwritten rules for hashtaggery and they’re constantly changing.

Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?

With Twitter in the midst of a new product push that includes the introduction of a native video tool, all eyes are on the site to see whether it's a "sustainable business." One thing is certain: it remains the place to go to measure consumer sentiment and zeitgeist in response to major events. After Sunday's Academy Awards, the media once again took the pulse of viewers by analyzing the tweetstorms that swept across the platform. "What’s the trick to watching the Oscars without a) falling asleep, b) napping or c) resting your eyes for a bit?" askedThe Guardian. "It’s following the action, or often lack of, via Twitter."