So, you want to write for big time publications - you’ve heard about regular Joe’s who became “Forbes famous” with one article, and now you want to become a thought leader in your space. Awesome.
Writing for various publications such as business.com, Elite Daily, and Social Media Today has helped me gain major visibility in my business and grow my community. And since so many of my clients have recently asked how they too can get featured in online publications, I thought I'd share my knowledge with the world.
Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth.
In eCommerce, it's becoming increasingly harder to survive without actively participating in social media communities. The expectations from consumers are too high, the competition is too fierce, and the opportunities and potential ROI are too great to ignore.
Twitter’s focus on live-streaming, and their increased adoption of machine learning models to show users the most relevant tweets, appears to be paying off, with the company posting a better than expected Q1 result – and most notably, adding nine million new monthly active users.
The growth in users also extended to daily actives, which increased 14% year-over-year, which is the fourth consecutive quarter of accelerating usage growth.
Tell me the term 'social selling' doesn’t conjure up images of a hard- hitting salesman spamming everyone in sight with promotional messaging. Really, if we struck the word 'selling' from this description and replaced it with 'helping', we'd be much better off.
We’re all marketers of something, whether it’s our own personal brand or a company brand. However, it’s no secret that the most successful salespeople are helpers first.
The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.
In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
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