1) "Content Marketing: 11 Steps to Engage, Entertain, and Inform"
Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them. http://bit.ly/1VoM01R
Twitter is working on a new format that will allow tweets of longer than 140 characters.
The company is responding to many users who felt constrained by the length limit, said a new report from Re/code, citing multiple people familiar with the company’s plans.
Whistleblower and former National Security Agency (NSA) contractor Edward Snowden has finally joined Twitter — and he’s already been verified by the social network, so we know this one’s for real.
The first tweet sports a rather innocuous “Can you hear me?” message, perhaps an homage to the Verizon “test guy” commercials. And perhaps the most notable facet of Edward Snowden’s new account is that he is only following one other Twitter user — the NSA.
Podcasting is something of an odd man out in the marketing world. Despite the fact that it’s been around for many years, only 3 percent of marketers currently use podcasting in their social-media-marketing campaigns, according to Jeff Bullas. When you consider that Apple has reported more than 1 billion podcast subscriptions via iTunes, and that 62 percent of podcast listeners don’t mind sponsorship messages (compared to 6 percent of TV and traditional radio ad listeners), the magnitude of that oversight seems even bigger.
Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than growing and building their business.
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