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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

7-31tOwThis week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay.

This week, the death of Cecil the Lion, a world-famous lion living at Hwange National Park in Zimbabwe, shocked the world, and outrage over his killing at the hands of poachers spread throughout Twitter, inspiring 670,000 Tweets in just 24 hours. 

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Instagram In and Twitter Out? Not So Fast, Say Experts

7-31outAfter an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.

While it's been a banner week for Instagram, Twitter's latest numbers show the social media platform falling far short of expectations. However, some experts say that marketers should think twice before fleeing from Twitter toward Instagram's greener pastures. 

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