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Did National Geographic misfire with face-swap campaign?

National Geographic Face Swap CampaignYoung people love Snapchat's face-swap feature, but a National Geographic print campaign showing people with swapped faces fails to grasp the feature's basic appeal, writes Kristina Monllos. The campaign asks people to empathize with one another, but face swapping is little more than a joke, she writes. "Trying to import meaning onto that is naive."

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