As a social media marketer, you probably know that by tapping into social media channels, you can transform your lead generation efforts. In this guide, you'll get real world examples from successful marketers on how you can increase your lead generation efforts while still protecting your brand and generating positive buzz.
Click here to download: http://bit.ly/1wgVPPL
Read this guide from Marketo to learn how:
• Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing
• Sharing socially amplifies your lead generation — great advice on how to get your audience to share
• The particular quirks, advantages, and best practices work for Facebook, Twitter, LinkedIn, Google+, and SlideShare
• To identify the key social components of a successful lead generation strategy
Like it or not, social media is an integral part of our lives. But sometimes, the etiquette can be a little fuzzy, especially when your only option is to hit that "like" button.
How do you properly acknowledge an event like a death in the family? Or share your opinion about a headline without participating in a quickly devolving comment thread? If you choose to "like" that post about your co-worker's surgery or your friend's kid's missing pet, will it come off as supportive or flippant?
It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.
Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.
A survey released today underscores the importance of social to business, but also reveals the challenges businesses have dealing with the amount and types of data produced by social.
Social media software company and consumer ratings giant Nielsen surveyed employees in medium to large-scale enterprises across North America, the United Kingdom, and Australia, and found that while 88% recognize the importance of social, 60% have trouble taking their data and turning it into something actionable.
Twitter TWTR -3.06% wants to gain a bigger presence in the lives of consumers, and so from today it's going behind the scenes of how we connect to our smartphone apps. The most obvious route? Our phone numbers.
On Wednesday it launched a new mobile platform for developers called Fabric, and a core feature called Digits where Twitter foots the bill to send costly registration texts.
That seems generous of Twitter, but there's a catch: Twitter gets to keep those phone numbers too, and store them on its servers.
- How to Leverage Knowledge on Social Media
- #Gamergate Shows Tech Needs Far Better Algorithms
- 11 Rules You Must Follow to Be a LinkedIn Marketing Master
- Twitter to roll out its Buy button to general public in early 2015
- Whisper allegedly tracks users without their consent, though company denies claims
- 8 Types of Photos You Should Never Use on Your LinkedIn Profile