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The Tools and Strategies You Need to Track Every Important Social Conversation

5-26ScWhat happens when you tweet at a company, asking for help with their product?

What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.

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Pinterest’s Plans To Build Its International Playbook

5-26PpOn April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d wanted for a while.

Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the company’s home base in San Francisco to a remote office, and telling them to basically figure out how to make Pinterest better for that country.

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Facebook Messenger Eyes Non-Friend Conversations With Chat ID

5-22FBIs that a message from some rando, a spammer, or the nice guy you met yesterday? Facebook Messenger wants to give you some clues before you consider responding. The app will now surface publicly shared biographical info like current city and job title at the top of message threads from people you haven’t chatted with before. The update starts rolling out today on iOS Android in U.S., U.K., France, and India.

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Is Twitter Making a Comeback? Some New Treats for Marketers

5-22TwFor anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.

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