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Is Coke it?

105552376Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?

Is this a brilliant move or insanity?

This is a tactic that has been very successful for other brands. American Express OPEN Forum has become a very legitimate small business publication with terrific content from contributors like Guy Kawasaki and Gary Vaynerchuck.

AmEx's approach is a clear value exchange. The top of the page is 100% AmEx navigation and marketing. But the content is 100% great stuff you might actually want to read.

The fundamental strategy is sound. I had zero reason to visit Coke's corporate website yesterday. Coke Zero, you might say. Today, I might go there because someone shares an article on Facebook or I find it on Google or, maybe, I might even just go there to see what's new.

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16 Weird And Scary Things About Facebook

Facebook is the most popular social media tool in the world today and we all love the features it offers but here are a few more things you don't know about Facebook yet.facebook-is-watching-you3-300x112

  • Facebook is the largest surveillance machine in the world storing data from all its users as they monitor our daily activity.
  • Statistically 1% of the total users on Facebook are psychopaths
  • Around 25 billion security checks are done on Facebook every day
  • The immune system on Facebook is so efficient that only around 0.5% of users are ever affected by spam attacks
  • Serious crime is alive and well on Facebook
  • We all recognise the byline "If Facebook was a country with 900 million users...." but if we add to that the % of murders that occurs in a country of that size there would be at least 68 murders a day happening in that country.

Here are a few more examples of the 'sad' side of Facebook.

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Facebook And Partners Launch Social Jobs App With 1.7M Listings

Facebook And Partners Launch Social Jobs App With 1.7M ListingsThe Social Jobs Partnership — an initiative that includes The US Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association, the National Association of State Workforce Agencies, and Facebook — is launching a new Social Jobs Application today, where recruiters can share job listings with the Facebook community.

At launch, the application includes 1.7 million listings from BranchOut, DirectEmployers, Work4Labs, Jobvite, and Monster.com, which can be sorted based on industry, location, and skills.

The post announcing the new app emphasizes the important role that Facebook already plays in the hiring process. It cites NACE data showing that half of employers are using Facebook for hiring, with 54 percent of those companies saying that Facebook will become an even more important part of the process in the near future.

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24 Must-Have Social Media Marketing Tools

Are you looking for ways to enhance your social media marketing?social media examiner

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is it? It's a simple plugin that "unlocks" additional content when your web visitors share your stuff on Facebook, Twitter or Google+.

Why is this so valuable? Well, today everyone has a Like button on their site. But if you want your audience to share your stuff, you need to give them a little incentive! That's exactly what this plugin does.

In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. If you shared the post, I gave you an additional five music tracks. Out of those 452 visitors, 379 shared to unlock those five extra songs! That's 84%!

These unlock to share plugins are everywhere. The one I used was found over on CodeCanyon.

James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro.

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Is Social Media Bad For Business?

112987077Just when you thought it was settled that your business should leverage social media, someone goes and makes you think twice. On Friday, Jeff Wilson, Partner/Chief Customer Experience Designer at Sensei Marketing, published a post entitled "Social Media is Creating Bad Customers" that is sparking discussion among digital marketers.

In the post, Wilson argues that social media equips the average person with four "factors empowering bad behavior, particularly against companies:" (1) No Guilt (2) The Mob (3) Relative Anonymity and (4) No Accountability. He points to the #McDStories disaster, when customers shared negative stories about McDonalds on Twitter, as an example of how social media is having this negative effect.

While the risks Wilson highlights are real in some cases, the risks of not using social media are even greater. How did I find Wilson's post (and consequently Sensei Marketing)? I saw a tweet from Sam Fiorella, another Partner at the firm and marketing guru, who shared it.

As Fiorella adds in the comments stream of Wilson's post:

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