The 2012 Olympics in London are being touted by some as the world's "first social Games." While some question just how social they'll actually be, there's no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August.
Why the big shift? It's simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded.
In the age of Google Instant, where we expect search results to complete themselves before we're done typing, Twitter's search feature has long seemed a little slow and dumb. Can't it guess at what search term or person you're looking for? Can't it autocorrect your spelling? Can't it just search among the tweets of people you follow?Well, now you can do all of that, in theory. The microblogging service took the wraps off a new smarter search product Friday, after teasing us late Thursday with a brief announcement that search and discovery on Twitter was about to change "forever."
The changes, which are rolling out to all users on mobile Twitter and Twitter.com, fall into three categories.
A nasty piece of malware called DNSChanger will kick thousands of Mac and PC users off the Internet on Monday, and there's a chance you could be one of them.
The FBI is shutting down domains that have been affected by the DNSChanger malware, which has been circulating the web since as far back as 2007. The malware redirected Internet traffic to sites with paid advertisements where cybercriminals reaped profit from unsuspecting visitors.
The trojan's creators — six Estonian nationals — shut down their services when they were caught and arrested about eight months ago.
Although the FBI has been urging consumers for months to check if their systems have been affected by DNSChanger, about 275,000 computers are still at risk of not having Internet access on Monday, July 9.
UPDATE: Yahoo and Facebook have put aside their escalating series of patent lawsuits and agreed to work together on future advertising deals.
The deal was sealed on a Friday morning call, AllThingsD reports, as part of the settlement to the companies' patent dispute.
Yahoo posted the announcement on its website saying, "Yahoo! (NASDAQ:YHOO) and Facebook (NASDAQ:FB) today announced that they have entered into definitive agreements that launch a new advertising partnership, extend and expand distribution arrangements, and settle all pending patent claims between the companies."
Facebook is planning to roll out a new mobile advertising strategy that targets users based on which apps are installed on their phones, according to a report from the Wall Street Journal.
Facebook engineers are said to have created software that can track what apps a user has downloaded. By using this information, Facebook can determine other apps that may appeal to them, serving up ads for those apps in the news feeds on their phones or tablets. Typically, Facebook users only see ads in the news feed from brands they've "Liked," but this system would serve app ads whether they've liked the brand or not.
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