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Social Media's Mass Attention Myth

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By Srinivas Rao, Contributing {grow} Columnist

On two separate occasions and in two different ways I've been discouraged from the pursuit of mass attention. The irony is that it came from people who many of us consider wildly popular.

Mass attention is almost unattainable and it's not clear that you want it. – Seth Godin

There's no value to working hard on being really popular. – Chris Brogan

Despite knowing this, the following question comes up over and over again

  • How do I get more traffic
  • How do I grow my audience?

Ask it enough times and you might as well be asking "How do I get mass attention?"

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Facebook's Plan to Find its Next Billion Users: Convince Them Facebook and the Internet are the Same Thing

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This is the story of Facebook's rapidly unfolding plan to take over the world, or at least the world wide web. It's a tale that's been hiding in plain sight for years, and it begins with an explanation of how Facebook has reached almost a billion users. It continues with a roadmap for how the seeds of Facebook's future growth – to two billion and beyond – have already been planted. In both cases, what matters is emerging markets in Asia, Africa, and Latin America: the striving, proto-middle class "next billion" whose first impression of the internet is often that it seems to consist entirely of a site called Facebook.

By the end of this year, there will be more mobile phones on earth than people, and 73% of those phones will be something other than smartphones. Most of these phones have no data plan associated with them, and if they are capable of browsing the web at all, it's through a protocol all but abandoned years ago in developed countries, known as WAP, which can only access websites specially tailored to it. By 2008, Facebook executives realized that one way to maintain its meteoric growth was to make it easy and free to access Facebook on devices like these, devices that in no way resembled the desktop computer for which it had originally been developed. And that's where our story begins.

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Leverage Social Media in SEO Strategy

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In the world of online marketing, there are two main things that every website owner is desperately trying to do. The first is to increase their ranking on search engines through SEO. The second is to create a social media presence and get customers and potential customers talking about them.

However in actual fact, these two things should be combined together instead of exclusively as in reality, social media can help to increase search engine presence. In this article we define exactly what SEO and social media marketing are and then look at how they can work together to produce a combined strategy.

What is SEO?
For those that don't know what SEO is, the term stands for search engine optimisation. This is a practice whereby you alter the way your website looks, works and reads in order to be indexed and ranked by the search engines. On a regular basis, the major search engines such as Google and Yahoo send out pieces of software known as search spiders which look at tags and text within websites to determine exactly what a website is about.

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You Can Use Your Smartphone to Run Your Small Business

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The very creative people at Desk have put together a comprehensive Infographic detailing how one might run a business from a smartphone with thirteen different apps. We use several of the apps mentioned ourselves but have mixed feels about running one's entire business from a smartphone. Obviously, it can be done with the apps listed and probably a few more that some of you are currently using. Personally, I think the idea that this can really be done is pretty cool.

So, grab your smartphone and let's take a look at these apps

QuickBooks

QuickBooks cloud accounting solutions is available for both the iPhone and Android devices. Their website says "1.3 million customers worldwide use QuickBooks Online to take the pain out of managing their finances."

Mint.com

Mint.com "does all the work of organizing and categorizing your spending." It lets you see where every dime goes so you can make educated money decisions. Mint pulls all your financial accounts into one place and allows you to set a budget, track your goals and more.

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Can Pinterest Really Help my Business?

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In today's booming social media, few networking sites are creating as much buzz as San Francisco-based Pinterest.com

Offering a unique visual spin on social bookmarking, Pinterest allows businesses and individuals to create stunning palates of their works and offers. In less than three (3) years, it has become the third largest social media site in the United States, only behind perennial leaders Facebook and Twitter.

This photo-sharing "pinning" site allows users to create theme-based boards (e.g. travel, sports, fitness, fashion, etc.) that others can later "pin" or share with their friends.

Sharing interesting photos can be a lot of fun and a great hobby, but Internet marketers are probably wondering: Can Pinterest be useful for me?

Fortunately, this website offers many features and benefits to online entrepreneurs that can help raise their profile and ultimately their cash flow:

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