Writing his memoir, 'Goodbye To All That', Robert Graves reminded himself that 'people like reading about food and drink'; so I've decided to write about burgers and fried chicken, alongside social media (always adds flavour).
I want to investigate the idea that most people see BIG corporate Twitter accounts as some kind of barefaced shill, only followed by the devout.
I looked at KFC and McDonald's tweets from October 2012, to see how they do it. This is by no means an exhaustive audit, nor is it scientific. I also add that I'm a pescetarian of six weeks, and following these feeds has been somewhat of a coping mechanism.
I must highlight there's a separate McDonald's Corp account, @McDonaldsCorp, that is pretty darn great, and I've given it a good nod at the bottom of the article.
Your tweets are only as good as your tweeter
Being an effective community manager is not an easy task. There's no handbook for how to deal with the various situations that will inevitably come up during your time overseeing a community. To be an effective community manager, you need to trailblaze as you go, come up with your own solutions to the various problems / scenarios that will come up. Remember, an online community is a reflection of an offline community. It's still people behind the keyboards, so you're effectively overseeing a group of individuals, and they all have their own opinions on things including how your community should be ran.
A community manager is basically a politician in the online world. Your success is determined by those in your community, if you're ineffective at your job your community will wither away or flock to greener pastures - if you're effective at your job then your community will thrive. You delegate certain tasks to chosen groups of individuals particularly suited to deal with such tasks. You need to handle situations that come up diplomatically, force is generally not received well in the online world as it is with the offline world. Sometimes taking a hard-lined approach is warranted and unavoidable, do not agonize over having to take harsh, decisive action against those flagrantly violating the rules. You're accountable to the community, if you make a mistake you must recognize and learn from it, apologize and move on.
Managing a community is something that takes a lot of time and effort, but with the help of a team of people to delegate tasks to, and with some smart targeted efforts - it's not an impossible task. Make sure you surround yourself with people who are better / more knowledgeable than you in areas you're not. Make sure to consistently focus on engaging the community, get involved in posts by responding to them and answering questions when you're able to. Start engaging topics, don't always be posting something that is 'telling' others what to do or think, this is a quick way to become wildly UN-popular.
These are the key traits that make up a good community manager, in my opinion:
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing.
"For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way," a U.K. insurance industry CEO shared. "We're using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life."
But do most CEOs acknowledge what is happening with social?
Over half of the CEOs "expect social channels to be a primary way of engaging customers."
That's an important way to look at social. Marketers are constantly looking at outbound social efforts. But listening to what customers are saying about your brand on social channels is critical. Here the CEOs have it right. Your company better be listening to what customers are saying on social channels, because customers aren't saying things anywhere else.
A U.S. CEO from the financial vertical said
Twitter in Black
If you get a message from Twitter saying you have to change your password, don't ignore it as a phishing attempt. It may be real. Mashable has received dozens of reports of Twitter asking users, upon log-in, to reset their passwords because their accounts may have been compromised.
It's happening all over Twitter, at Mashable's offices and even at TechCrunch. The site fell victim to the hack, and its Twitter account has been tweeting spammy deals. The site asked its readers not to click on these links and has since fixed its Twitter feed.
Facebook's latest ad campaign established that chairs are like Facebook. They're not stopping there. Apparently, Halloween, surf rescue dogs, cake and swimming pools are like Facebook too. What else is like Facebook?
Facebook's native page has been posting (objects) are like Facebook throughout the past couple of weeks.
The most recent one? Cakes.
Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn't healthy. So birthday cake is a lot like Facebook.
Halloween is also like Facebook
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