Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. There are still frequent questions about what is legal -- or not -- when it comes to running a promotion through Facebook. In recent months, Facebook dropped a majority of their guidelines.
Here is a look at five Facebook Page guidelines that no longer exist.
PREVIOUS GUIDELINE: Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
In August 2013, Facebook announced that businesses could administer Facebook Promotions on their Timeline or using a third-party application. If you decide to host a promotion on your Timeline, but still want to collect some user data, it's worth looking into a Comment/Like importer tool so you can collect your entries into a database for easy winner selection.
Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process, and that 83 percent of mobile users intend to make a purchase within a day.
Here are six essential elements to ensure your mobile SEO success in 2014.
1. Focus on the Mobile User Experience
User experience is the single most important factor for the success of a mobile SEO strategy in 2014. Even top retailers struggle with the mobile experience.
User experience impacts a site's ability to engage visitors, which we know has a direct impact on rankings. More importantly, it impacts a site's ability to generate conversions. Therefore, ensuring your site provides mobile users with a great experience can improve your site's rankings, as well as its ability to engage and convert visitors into customers.
As you continue reading, note that all of the essential elements discussed tie back to user experience. Google is constantly making strides to improve mobile user experience. A mobile SEO strategy that aligns with this goal will be more successful than a strategy that focuses primarily on rankings and traffic.
Sensational social media stats like one billion Facebook profiles or Instagram reaching 150 million users always captures media attention. However, savvy businesses realize the true value of social media lies in the value of intelligence from influential posts and people. Beyond the sensational numbers is an imperative need to find the right data to make smart business decisions. To support this goal, leading analyst firm, Gartner, predictsglobal business intelligence (BI) software, including social analytics, is expected to reach over $17 billion by 2016, nearly $4 billion more than 2013.
As businesses harness the value of social intelligence, they can quickly out maneuver competitors who are slow to adopt social media as an intelligence source. When looking at the coming year for the evolution of social intelligence, here are three trends all marketers should be paying attention to in 2014:
International growth of social media analysis and engagement will greatly accelerate and become the norm in developing markets where consumers are mobile savvy and use crowdsourcing for recommendations on social channels.
As the sheer number of consumers on social grows, marketers will tap into the rich resource of social intelligence to understand global brand perceptions. Marketers will rely more on social to compare regional and country behavioral preferences, attitudes and differences. Social intelligence will inevitably become the go-to, quick, robust outlet for assessing these global markets via geo-location of social data.
Newspaper ads are still the most trusted form of paid media in North America, according to a recent Nielsen survey.
More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.
Statista's chart, below, breaks down the trust ratings of 10 different media platform among North American consumers.
Or are you overwhelmed with all of the Facebook tactics you read about?
No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.
This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.
#1: Check Your Wall-posting Preferences
Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.
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