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70% of Snapchat Users Are Women, Report Says


70 of Snapchat Users Are Women Report Says
Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app's users are female, according to a new report. Spiegel shared the breakdown, along with a few other metrics, at a closed-door conference hosted by Goldman Sachs in Las Vegas.

Snapchat did not share the size of its total user base. The company did not immediately return a request for comment.

A Snapchat spokeperson said on Tuesday that its users send 400 million "snaps" — that is, pictures or videos — each day; that number doubled the 200 million snaps sent back in June. For comparison, Facebook users share approximately 350 million photos per day, but this number doesn't include Instagram shares or video uploads.

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The Behind-the-Scenes Values Successful Social Brands Share

Social media can expand your reach and draw you closer to your customers -- but only if you do it right. Amber Naslund and her co-author Jay Baer wrote "The Now Revolution" to help companies understand that the most important aspects of their social presence are never seen in their Facebook or Twitter feeds. Instead, to run a truly social business, companies need to re-think the people they hire, the skills they value, and how empowered each staffer feels. These behind-the-scenes changes not only improve morale and retention, but create a company whose staffers naturally think socially regardless of their department.

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5 Ways to Improve Your Facebook Timeline Cover

5 Ways to Improve Your Facebook Timeline Cover
One of the most important things that you can do to improve your social media presence is to enhance and improve your Facebook timeline cover.

In part due to its size, which is 851 pixels by 315 pixels, the Facebook timeline cover is one of the biggest and most vital chunks of social media real estate out there.

Essentially, a huge block of space that big on that important of a site deserves a lot of attention and planning.

Whenever someone new visits your company or brand's Facebook timeline page the first, and possibly only thing that they are going to notice is your cover photo.

You need to make sure that it is eye-catching and interesting enough that they are drawn into the page to read some of the content.

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Why Brands Should be Thankful for Pinterest this Holiday Season

brands thankful for pinterest

There is a good chance you'll hear the classic question: "What are you thankful for?" at least once this week. But let's be more specific: "What social network are you thankful for?" For many brands, the answer could and should be Pinterest, especially this holiday season. After all, Pinterest shoppers spend $140-$180 per order, and with 70 million users...well, you do the math.

In most cases, holiday campaigns and promotions have been signed, sealed and are in the process of being delivered to audiences on social, but why not take your initiatives a few steps further? Check out these repin-worthy statistics, plus some quick and easy ways to find success on Pinterest this holiday season.

1. Optimize Everything

Board titles and pin descriptions should be rich in keywords. Remember, hashtags no longer exist on Pinterest, but keywords are constantly searched. Clever and catchy titles and descriptions are great, but unfortunately won't be what gets you noticed here.

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