Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
The jump would represent a growth rate of more than 18% over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
"Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams.
"Native social formats, including video and mobile-social advertising will be the principal market growth drivers."
I first met Ankit Gupta, one of Pulse's founders, at a technology innovation competition in India many years ago. I keynoted at the event and had the pleasure of meeting Ankit, who went on to win the competition. We spent that day discussing his career path and the many opportunities that lay ahead for him, one of which included attending the acclaimed d.school at Stanford.
Imagine my surprise a few years later when reading about two Stanford graduates who were shaking up the app world with a fresh, new way to consume news on mobile — and to find Ankit and his co-founder Akshay Kothari at the center of it. So, it's both personally and professionally exciting to welcome both Ankit and Akshay, as well as the talented Pulse team to LinkedIn today. They bring a unique combination of product, technology, and design expertise to our existing team.
I have been doing a lot of work lately with clients on social media analytics and using several different tools to do so. Thus, I thought it would be worth passing on some of my latest thoughts as it relates to leveraging different social media analytics platforms and actually making them useful for your business.
First off, I have had experience with many of the major social media anlaytics platforms (including Radian6/Salesforce Marketing Cloud, Sysomos, Hootsuite, Sprout Social, Google Analytics and others). I actually really love most of the platforms and they all are exceptional... at something. So what is the silver bullet for social media measurement? Sorry to get your hopes up, but there isn't one. Regardless of what a sales rep might tell you, there just is no silver bullet for social media measurement. Here are six reasons why:
Facebook conflict and other types of online conflict appear to be affecting our real lives, according to a survey conducted by a corporate training company called VitalSmarts.
Out of the 2,698 respondents, they found that 78% reported using rude behaviors online. These behaviors included things like addressing disagreements, mistakes others have made, and complaints on things like behavior or competence.
The survey also found that after people have had an online confrontation about one in five decrease face-to-face contact with one another. 19% have reported that they unfriend, block, or delete someone due to a virtual argument.
In 2007, I achieved my childhood dream of becoming a professional athlete. But two games into my rookie season, this dream quickly ended when I dove into a wall to catch a pass during an Arena Football League game.
I quickly went from "living the dream" to broke and living on my sister's couch for the next year while recovering from surgery. Not only was I left with a broken body, I was broken in spirit.
As an athlete, my identity and growth came from competition. It was there, in the midst of training, struggle and victory, that I felt at home. But now things had changed, which meant I had two choices: I could adapt, or become just another person with a broken dream.
So I chose to get a new dream...
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