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The Most Powerful LinkedIn Webinar You've Ever Seen. And it's free!

The Most Powerful LinkedIn Webinar Youve Ever Seen. And its freeYou know that all of your prospects are on LinkedIn. And you know that LinkedIn can be used to generate leads and grow sales, not to mention position yourself and your brand as a leading authority.
But by now you've probably realized that the things most people are telling you to do...they just don't generate results. At least not consistently.

That's where Josh Turner comes in. His company helps other businesses increase sales using LinkedIn, and I'm pumped to share with you his brand new webinar, The Most Powerful LinkedIn Webinar You've Ever Seen. And the best part is that it is absolutely free.

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Why Digital Marketers Need to Get More Personal

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What does personalization really mean? You'll be forgiven if you have absolutely no idea. As trendy catchwords go, "personalization" has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach.

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers.

It makes sense. The potential of personalized online marketing, when done well, is enormous—and for that reason, it's a compelling sell. The problem is, it hasn't been done successfully thus far. And thanks to vendor hype and overpromise, just mention the word "personalization," and most have learned to greet it with a healthy dose of skepticism.

But personalization isn't just marketing hype. It's a complex concept that really can live up to its billing. However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers.

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact. There are no easy answers or instant solutions for creating personalization that works. It's about evolution rather than revolution.

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Facebook to Finally get 'Share' button on Mobile apps

112987077Facebook users have been asking for a share button on its mobile applications. The social network responded, as reported by sister site Inside Facebook, by rolling out a way users can share content on their phones. This only appears on the mobile site right now, not the apps, but a Facebook spokesperson told AllFacebook that the share function will be added to its iOS and Android apps soon.

Facebook has said in the past that a share button for its mobile app has never really been a priority, despite the fact that several people have inquired about this function. The share button, which appears only on the mobile site for now, signals that Facebook is letting users share content through their smartphones.

A Facebook spokesperson confirmed to AllFacebook that the company is working on a share solution for its iOS and Android apps:

We started rolling out a share button on the mobile site, and it will be coming to iOS and Android. We'll be back in touch when we have more information.

Users who access Facebook via m.facebook.com may notice a third option, next to like and comment

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The Most Powerful LinkedIn Webinar You've Ever Seen. And it's free!

The Most Powerful LinkedIn Webinar Youve Ever Seen. And its freeYou know that all of your prospects are on LinkedIn. And you know that LinkedIn can be used to generate leads and grow sales, not to mention position yourself and your brand as a leading authority.
But by now you've probably realized that the things most people are telling you to do...they just don't generate results. At least not consistently.

That's where Josh Turner comes in. His company helps other businesses increase sales using LinkedIn, and I'm pumped to share with you his brand new webinar, The Most Powerful LinkedIn Webinar You've Ever Seen. And the best part is that it is absolutely free.

Continue Reading

Can You Talk the CEO Into Doing Social Media?

112987077You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.

Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.

The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

As many who do marketing for a living know, one of the main goals of any business is to stay a step ahead of the competition. In your heart of hearts, you feel passionately that your company is missing out on a key area, promoting itself through social media.

For many chief marketing officers, it takes a little extra time and effort to sell the head of the company on all the good things that social media can do for your business. The CEO is oftentimes questioning the true value of social media, saying they have trouble getting a true read on its ROI to the business. 

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