Social media have probably been one of the most talked about topics in recent times. And in proportion to its popularity, a number of myths have already come to the fore. If you are into the online business, busting these social media myths is a must.
When it comes to social media sites, the more you join, the better.
Social media is one of the most wonderful things to have happened in the online world. It is equally important for both businesses and individuals. However, that does not mean that you will need to have profiles on each and every social media website found on the internet. In fact, you should do a bit of research to find out the sites with maximum users of your target audience. These will have a major impact on the businesses, as they will be able to reach out to the maximum number of relevant people within the shortest possible time.
Social media marketing has no return on investment.
The concept of marketing through social media has been gaining ground over the past few years. It is becoming increasingly relevant with every passing day, as more and more people as well as companies are joining social media websites to build their online presence. However, the myth remains that the investment in social media fetches no return for the investors. This, of course, is not true. With so many users, the best social media websites offer the chance to reach out to maximum people. This, in turn, can help to generate leads and business, and result in maximum revenues in the long run.
You will need more posts to be successful.
Content marketing versus copywriting: aren’t we talking about the same thing?
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to address this difference with the help of an illustration:
Copywriting is to Content Marketing What Eggs Are to Cake
Who doesn’t like cake? Okay, so I actually know someone who doesn’t, but they always have one for their birthday. The reason I’m talking about cake is because everyone can relate to it. Everyone knows what a cake looks like, how awesome it tastes and that the most scrumptious fluffy cakes always have a common ingredient: eggs.
To say that content marketing and copywriting are the same would be like saying the cake and the eggs are the same. It’s easy to confuse terms like “content marketing” and “copywriting.” It’s a lot harder for us to confuse a baked cake with an egg. So even though copywriting and content marketing sound similar and work together as a team, they are different; just as a cake and an egg are two completely different things.
Content Marketing – Think of It as a Cake
Before we get too technical about content marketing, take a moment to think of your favorite kind of cake. Once you have it, keep it in mind. We’re going to come back to it.
According to the Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.” The end goal or objective is to drive the profitable customer to positive action.
Michael Sippey, Twitter's vice president of product, announced Friday that he will be moving into a temporary advisory role before ultimately leaving the company.
Sippey, who joined the company two years ago from SAY Media, said he made the decision after consulting with Twitter CEO Dick Costolo and COO Ali Rowghani.
"I’ve spent most of my career working at startups, helping them scale and having a direct hand on the product," Sippey wrote in an email to Twitter employees, which he later posted on his personal blog. "Over the past few weeks I’ve talked with Dick and Ali about what I want next in my career, and what Twitter needs at this stage of its life. And I’ve decided that it’s time for me to move on."
There are over a billion active users of social media network worldwide, many of whom are frequently active and can be connected by means of their smartphones and tablets. Social media indeed has become a main communication network in the daily lives of people around the world. Did you know that any activity in social media is generating insurmountable data? These big data are just waiting to be explored. In fact, social media now embodies the leading and biggest source of consumer data. Just imagine the hundreds of thousands of posts about a company’s products or services that have been published every day!
Before sharing what Twitter's Ms. Collins had to say, here findings from SoftwareAdvice's Social Recruiting Survey:
"Twitter’s Twitter Strategy
First of all, if you’re going to use Twitter to recruit, you should create a clear and executable strategy. Twitter should be used for more than just blasting out job postings. Sure, creating awareness about new positions is one part of the strategy.
But there’s another side to the coin that Twitter capitalizes on: you can create a real-time view into your company’s culture, making people want to work for you.
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