The ceaseless ringing has finally come to an end.
Microsoft today made its Skype for Outlook.com plug-in available worldwide, adding HD video calling for PC users and fixing an irritating glitch that caused calls to continue to ring after recipients had picked them up.
This issue affected folks using the Outlook web version alongside the Skype desktop application. People complained the Outlook version would continue to ring after they picked up a call with the desktop client.
“We’re happy to share that in the new version now available we’ve resolved this issue,” wrote Skype marketing manager Karen Tong on the Skype blog.
Sharing content is an integral part of modern life.
We share more content from more sources with more people more quickly and more often than ever before. That’s quite a mouthful, but it’s true. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
Most people join social networks to they can interact with people they know, not with a brand. Social media fosters a group/herd mentality — you learn from and are recognized by your peers, and you rely on them for a sense of belonging. The vast majority of social media sharing is motivated by selfishness — sharing something funny or informative improves your social capital, which is the esteem others have for you and your reputation.
It may have happened a couple of days ago now, but it's still making the headlines: Facebook’s acquisition of mobile messaging service WhatsApp for $19 billion is the largest deal ever for a venture capital-backed start-up. Some have come close, such as US West Media Group’s acquisition of Continental Cablevision - a provider of cable television and Internet services - for $11.8 billion in 1996, according to Dow Jones VentureSource, but none have quite hit such a big mark.
So was the whopping $19 billion a totally crazy move on Facebook’s part? Probably not. After all, it’s all relative. With a market valuation of $173 billion for Facebook, the WhatsApp deal can almost be likened to buying a chocolate bar – well, compared to a lot of our lives anyway.
WhatsApp has more than 450 million users and is adding more than 1 million on a daily basis. Some 70 percent of these users are active every day. Over the next couple of years, these numbers will surely grow, reaching more than 1 billion in no time. Given the way that WhatsApp works - free service for the first year and then a $0.99-per-year charge thereafter - Facebook will be making back $1 billion per year in subscription revenues. Not so bad for ROI, huh?!
LinkedIn, the world's largest B2B social network, has come a long way from its beginnings as a simple business connection network in 2005. Today, LinkedIn acts as a personal branding tool for executives, the number one way for recruiters to attract top talent, a highly targeted ad network for marketers, and a professional salesperson's total package for selling. So how do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014:
1. Personal Brand Development on LinkedIn
LinkedIn is the place to be found by your target. To do this, you first need a strong, visible, and engaging online personal brand. For B2B executives, HR recruiters, and sales professionals, this starts with a solid LinkedIn profile. Your LinkedIn profile needs to tell your story about what you can deliver and how your track record supports your credibility in your industry. Your profile should be well-thought-out based on your developed personal brand market position. This means everything you deliver there, from your photo to your summary, presentation links, graphics, patents, experience, education, and volunteerism, needs to tell a story that delivers a personal brand and related perception to your target audience. The LinkedIn personal profile can deliver interest, a sense of real connection, and a visible story about your areas of leadership.
"Content is fire. Social media is gasoline."
Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how brands tell their story and connect with customers. And content is what ultimately drives leads and sales.
But you can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Start with these seven tips for managing and maximizing content in social media.
1. Know Your Audience
If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives.