Pinterest is by far the latest emergence in the realm of popular social networking avenues. It has made huge strides in the world of social media marketing and provides affordable competition to the big names in social media, LinkedIn, Facebook and Twitter.
With Pinterest, users are able to discover and share interests with visual images. This social media site puts prominence on the position of videos ad images in order to share various types of information. You are able to post images directly from your computer or ones that you find on the Internet with the "Pin It" button on the convenient Pinterest bookmarklet.
In addition to being an effective and fun social media site, you can use it as a marketing tool for your business to target your audience, but on a global scale. There are several benefits that are offered when you use Pinterest, which are highlighted here.
Did you know that in the realm of black market e-commerce, a fake like is worth more than a stolen credit card number? Fake fans and likes are on the rise on Twitter, Facebook, and Instagram, and they are worth more than ever. Companies are finding huge revenue in producing these fakes, despite the fact that social networks are cracking down more and more. The downside of these fake likes are when companies go out of control and expose themselves as having paid for their clout on social media.
How It Works
To create these fake likes and followers, hackers have begun manipulating a virus called Zeus. Zeus is typically used to steal credit card information. It makes a computer automatically produce likes and follows from certain users by infecting and controlling it from one central server. The hackers using Zeus sell this capability to companies looking to increase their Twitter following or generate more buzz around their Facebook statuses. This causes that topic or post to trend, meaning that more people will come into contact with it and view it as popular and worthy of their time and attention.
Earlier this summer, Royal Dutch Shell announced that Ben van Beurden, director of its refining and marketing operations, will be promoted to chief executive next year. Months before, RadioShack named Joseph Magnacca–previously Walgreen's CMO–as its new CEO, preceded by Ruby Tuesday's appointment of Darden Restaurants CMO JJ Buettgen as president and CEO.
These aren't the first times a marketing executive has shifted to the CEO role, and it won't be the last. With more companies seeking CEOs who will champion their consumers, the marketing executive or CMO is increasingly the obvious choice.
Why? Customer dynamics continue to change dramatically as consumers take even greater control over their purchasing decisions. In-depth knowledge of the customer is not a cost line item anymore. Companies have no choice but to better understand customers' needs. It's a necessity for success–and survival. The call for more customer-centric strategies starts at the top. And this is where marketing executives excel.
The digital evolution and social networking explosion have forever changed purchasing choices, placing the power of influence in the hands of customers' "friends." With real-time consumer reviews and reactions available anytime, anywhere, and for virtually any products, services, or brands worthy of your hard-earned dollars, it's not only the marketing department that must track with and respond to customers' needs and experiences. It's the responsibility of the entire organization. Delivering the best customer experience builds loyalty, and devoted customers equate to recurring revenue streams necessary for companies' sustainable, profitable growth.
Thanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging "people data."
While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Not all data is good. Not all data is useful. Not all insights drive value. There are a couple of institutional distractions in this new age that have almost become obsessions and these pre-occupations are standing in our way. As an industry, we must address these before we can fully embrace and achieve the new promise.
Our Problematic Focus on Gathering Data
Companies of all sizes share a certain habit of going through the motions when it comes to data. From the mid-size marketer to the major enterprise, many marketers have suited up the department to capture CRM, website analytics, third-party media campaign data, as well as any number of other data layers. They call this amalgamation Big Data. However, it practically stops at the point of capture and is anything but big when it comes to business impact (unless your business likes a big mess). Just because you gather it, doesn't mean that you have figured out its strategic application.
"Because of the federal government shutdown this National Park Service Facebook page is inactive. We'll start the conversation again when we get back. " - Yosemite National Park Facebook post
Whether it's the Grand Canyon, Statue of Liberty or Yosemite National Park, fans from near and far currently get the same message on the web and social media sites of the U.S. national parks in the wake of the government shutdown.
While it may seem trivial compared to the financial damage that park closings will have on their local communities, there is another type of damage being inflicted, on the relationship between the parks and their social media users.
Shuttering National Parks Social Leaves Travelers in the Dark
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