1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don't check the so-called social-news site regularly -- or at all -- constantly experience the Reddit Effect because ...
2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit.
Reddit has a state-of-the-art-circa-1998, text-centric user interface, but its critical mass and core upvote/downvote system has allowed it to become a sort of real-time cultural Zeitgeistometer. A post that captures the imagination of Reddit readers (aka Redditors) gets upvoted and then speeds to Reddit's home page (and/or the home pages of Reddit's major topical verticals, e.g., reddit.com/r/worldnews, reddit.com/r/funny, etc.).
The day to day struggles that come with running a business are enough to rattle even the most organized person. With the addition of managing social media marketing campaigns and technology, the stress is often taken to a whole new level. These marketing methods can be extremely successful; however it is important to learn to manage your social media presence effectively to get the most out of your time and investment.
Tip 1: Include Everyone
When you include everyone in your business in your social media campaign it will increase the visibility that you have and make sharing and posting information much more efficient. One method is to allow posts and updates to be circulated to different people on various days. This will keep the content fresh, without anyone becoming burnt out handling the entire social media campaign themselves. You can also implement this with your company's blog. Have your employees create blogs occasionally that will bring a new perspective and view to your content, keeping it fresh and engaging for your readers. This will also save your slim budget for marketing.
Tip 2: Organize You Social Media Schedule
More often than not I am baffled by how Wall Street works.
First, in case you haven't noticed, the markets are at all time high at the exact same time the economic uncertainty for the 'little people' is staying at very high levels. The president of the US claims to be for the 'little guy' but coddles Wall Street and celebrates their success which means the rich get richer (which I am fine with by the way) but the rest of the world gets, well, hosed. Makes no logical sense but maybe emotionally driven buying and selling shouldn't make sense. You make the call.
New Instagram features were released this week allowing users to tag friends and display photos of themselves on their Instagram profiles.
While there are many well developed communities and active users on the platform already without user tagging, the ability to see a group of photos with common topics had previously been limited to locations (thanks to Foursquare's API) or hashtags.
Tagging other users was just something that only provided a link to another person's Instagram account and a notification.
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
"Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."
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