Twitter is rolling out a new design on the web today that eliminates the pop-up compose window and brings its look more in line with its mobile apps. We’ve been seeing Twitter test versions of this design for some time now, but this particular one appears to be the test bucket that got the best reaction from users.
It looks, in some ways, a lot like the old version of Twitter — with a profile box and other information presented to the left of the main timeline. One of the biggest changes, of course, is that there is now an inline compose box on the left side, allowing you to pound out tweets without having to deal with the pop-up compose box. The pop up is still accessible via the ‘new tweet’ button in the upper right corner and the keyboard shortcut.
Mobile marketing is top-of-mind for most brands, but there isn’t a one-size-fits-all approach to the channel. Every company needs its own unique strategy.
That was the consensus at Mobile Marketer’s Mobile Marketing Summit yesterday in New York City. To that end, the first step is understanding consumers and what they need from your brand in terms of services and tools, according to Martin Lange, executive marketing director of digital strategy and global head of Mobile@Ogilvy. He told attendees to ask themselves: What are the factors that influence the needs people express when shopping?
“A mom in a supermarket with her child is time-pressed,” Lange said. “She needs to bring her son to soccer practice. She may have a shopping list, which means she has lots of things on her mind so she needs to write things down. On the other hand, teenagers in a department store, these are socially engaged individuals. They are on their phones and are distracted from the shopping experience. They have different queues than the mother we just saw.”
Social media marketing has gone visual.
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage. Shareholic reports that Pinterest is second only to Facebook when it comes to driving referral traffic. The lifespan of a pin is the longest of any social media post, which is why it’s important to manage your Pinterest account to your best advantage.
You no longer need someone's email address to send them an email. At least, that will soon be the case if you want to email another Google+ user. A new Gmail "feature" will let you simply type in anyone's name into Gmail's "to" field and send them an email. Google announced the new Google+ integration on its Gmail blog today, but company representatives have clarified to The Verge that — by default — anyone on its social network will be able to send messages to your Gmail inbox.
Menlo Park, Calif. -- Following complaints from privacy groups, Menlo Park-based Facebook will phase out it's controversial "Sponsored Stories" ads beginning in April, the blog AllFacebook reported. The social networking giant in 2011 launched the ads, which tell users which of their "friends" have "liked" a particular company or check into a restaurant. Privacy advocates balked at the concept, filing a class-action suit that eventually led to a $20 million settlement with the company last August. "So what does this mean for people on Facebook? As before, you are in control of who sees what you post on Facebook, whether it appears in News Feed, next to ads, or elsewhere on Facebook," the company wrote. "You can visit your Activity Log to see who can see stories about your social actions and
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