4 great new FREE social media guidebooks from Hubspot - don't forget to share this with your friends and colleagues!
Hey, everyone – start the New Year right with these four great social media guides from HubSpot. They are great and they're FREE! I like free. You can download one or all of them, your choice. And don't forget to send this email out to your friends and colleagues who might be interested.
2013 Marketing Predictions
Think you have heard all the predictions so far for marketing in 2013? Learn what industry experts believe 2013 will bring for marketers related to SEO, social media, inbound marketing, and sales!
Get your copy now
21 Social Media Updates and Advancements to Inspire Your 2013 Strategy
2012 has been a year of change in social media. Integrate these updates into your marketing strategy and see improvements in 2013! HubSpot put together 21 of the biggest updates and advancements that you should use to your advantage in 2013.
Get your copy now
10 Useless Things to Cut From Your Marketing in 2013
As the world of digital marketing changes rapidly, marketers are becoming overwhelmed with new things that must be done right now! To help transform you into a more efficient marketer, HubSpot created an ebook to let you know what you can cut to simplify your marketing!
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The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.
When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.
Here are six content marketing trends to watch in the next 12 months...
Popularized by a best-selling author on PR and marketing strategies named David Meerman Scott, "newsjacking" is "injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business."
To me, this means paying attention to Google search trends and news of the day for your industry so that you can join in on any online conversations happening across social media and direct people to your product or specialty if appropriate.
Mobile marketing has been around for a long time now and has become fairly commonplace in the marketing mix for many experienced marketers and small business owners. However something you don't hear a lot about in mobile marketing is text message click-through rates (CTR) – i.e. the rate at which consumers click on links embedded within text messages sent as part of a sms marketing campaign. In fact, if you look up CTR in Wikipedia they don't even mention CTR in SMS at all! By definition it's the number of times an ad is shown (impressions) divided by the number of times that it is clicked on and then expressed as a percentage.
As a mobile marketing company who specialise in sms marketing it's imperative that we constantly measure the effectiveness of sms marketing and compare it to other forms of marketing. So as embedded web links are becoming increasingly more popular in sms campaigns how does their CTR stack up compared to other forms or marketing and digital advertising? First of all lets compare it to email marketing which has a lot of functional similarities to sms marketing.
E-Mails: According to MailChimp the world leader in email marketing the average CTR they receive through their millions of email marketing campaigns is a pretty meager 4.2%. So in real terms for every 1000 people who see the link about 40 will click on it.
Text Messages: According to the American mobile marketing company TextBoard, the average click through rate on marketing text messages is a much larger 19.3%. That sounds very impressive right? However when you consider that many may not have a smartphone and therefore not capable of running a web browser, and others who do have smart phones may not have data plans, the CTR is even more impressive. In real terms for every 1000 people who view the text message about 200 will click on the link.
Every year, we do a very short survey to better serve the group. There are just 10 questions that will take two minutes to fill out. YOUR voice and opinion matters very much, so please fill out the survey. It will help us define the strategy for Social Media Marketing going forward!
Here's to your success,
There will be many businesses reviewing and examining their social media engagement in the next few weeks, with the start of a new year.
And one of the most pressing elements for those businesses engaging online will be how to deliver successful social media marketing in 2013.
I believe there's only one important factor which makes for successful social media marketing. One factor. One word.
By 'balance', I mean the ability to effectively manage a range of important ongoing considerations within a well-planned social media strategy. Balance is at the heart of a successful social media marketing campaign, and failing to maintain it can be costly.
So, when considering how, where, when and why to deliver social media engagement in 2013, it's also worth considering if you're achieving a reasonable balance in your social media marketing, including:
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