Lazy. Entitled. Disloyal. Coddled. Arrogant. Sloppy.
Does this sound like the type of person you'd want to hire? Me neither.
Call them stereotypes or misperceptions, but if you're curious about why members of Generation Y, or millennials, are often described using these terms, look no further than the job trail.
Oh no, here comes another cranky post from a baby boomer, bemoaning how our future leaders can only be described as slackers ... and that's on a good day.
Hold there. First, I am part of Generation X, the tweener generation between the baby boomers and millennials. I like to think that means I can relate to both sides, even if just a little. Second, I am not here to criticize, but to help.
Here's a dose of reality: The U.S. Bureau of Labor Statistics predicts that by 2015, millennials will overtake the majority representation of the workforce, and by 2030 this generation will make up 75 percent of the workforce.
So they ain't going nowhere, people.
As the year 2013 comes to an end, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014, especially in the area of content marketing.
2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.
For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014. The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.
So, whether you are a B2B or B2C business and you are among those who intent drive out-standing results for your content marketing spend in 2014 then you need to study this infographic very carefully because you will definitely get something from it!
Pinterest is all the rage right now and for good reason. Pinterest is a powerhouse network. Use it strategically, and it can really boost your traffic and sales. While there is no doubt that Pinterest and retail go hand in hand, it shouldn't be ignored if you aren't an online retailer.
As with any social network it comes down to using it correctly to communicate with your audience.
Here are some quick stats and facts about Pinterest:
-Conversion rates for Pinterest traffic are 50% higher than other referring traffic. (via VentureBeat)
-Pinterest users spend more money, more often than any of the other "BIG 5" social networks. (via comscore)
-There are 70 million users worldwide (via TheNextWeb)
-80% of pins are repined. (via ClickZ)
-Pinterest refers about 20% of all commerce traffic. (via AllFacebook)
It's safe to say that social media has forever changed the way we make recommendations about any product or brand.
Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don't stand to gain anything personally by recommending the product and are even willing to put their own reputations on the line. It's a good day for a brand when satisfied customers happily share and swap their views about products and experiences.
So in the digital world, where should we be focusing to best generate the WOMM energy?
Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business. Here are eight things you should avoid doing on the company's social media page.
Sharing Too Much Information
One problem with social media is that anyone can share anything they want to share. Avoid sharing too much information, regardless of whether it's personal or business related. Sharing too much information online where anyone can access it can lead to identity theft. If you feel that you may be the victim of identity theft, you should use a monitoring service.
Never share personal opinions or posts on the business social media page. It's important to keep personal opinions and affiliations separate from your company. Posting updates with political slants, religious beliefs or personal opinions can end up doing more harm than good if you end up insulting prospects and customers. Keep updates business related and as unbiased as possible.
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