Can we have an honest conversation among friends?
Trying to keep up with social media is overwhelming!
Little wonder. We are living in the middle of an unprecedented frenzy of change.
When was the last time there was an innovation in television that impacted the way we marketed? 1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices. If you do a lot of print advertising, the fundamentals have been the same since the advent of the printing press in 1450!
But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook's EdgeRank formula?
What we considered best practices six months ago are passe' today. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
But as a professional marketer, you must keep up. How is this possible? Here are seven ideas to help you stay calm and carry on.
A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last fiscal year compared to 43% of the Industry Average. How could this be? It's because the traditional sales process is a few touch points with long periods of darkness. Social media, and particularly Twitter, help transform the sales process into something more engaging and interactive.
I like to think of social media as the salt and pepper on an otherwise bland experience by allowing salespeople to interact more consistently with their prospects in new ways to build trust, rapport, and to stay relevant when other vendors are not.
Start With Your Own Twitter Profile
Take advantage of the personal link you can add to your Twitter profile. A great place to drive people is to your LinkedIn page or your organization's demo request or corporate page. Adding appropriate hashtags to your profile can help your results in twitter searches as well.
Aspire to Become a Thought Leader and Trusted Advisor
Are you trying to be relevant to executives, sales and marketing professionals or accountants? Be sure that you create and share content that will speak to them. Wondering where to find daily info? Try using content curation tools, follow hashtags, Twitter lists and crate RSS feeds that bring relevant content to you daily. Here's my list of sales thought leaders that influence me and provide me with daily and relevant content for my audience.
We decided that, being the LinkedIn experts that we are - it was high time we set up our own LinkedIn company page!
Follow us today for blog post updates and newsletters, information that might get 'lost in the shuffle' in the LinkedIn group itself. (With over 500,000 members and 20 sub groups, lots of information is constantly being posted! It's easy, even for us, to get lost in the shuffle.)
As always, we appreciate all the support and hope to continue serving you!
-The SocialMediopolis.com Team
A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel.
The influence of social media is strong at the points where inspiration for a trip is being sought and at the point where consumers are busily sharing their experiences, but not at the point where money changes – ie. Purchasing a flight, hotel, car hire, activity, etc.
The study spoke to 4,600 travelers Australia, China, Denmark, France, Hong Kong, India, Malaysia, Singapore, South Africa, Spain, Sweden, UK and US who had taken at least one leisure trip in the past 12 months or planned to over the course of the next year.
Headline findings on the social media side of it all:
- Those under the age of 34, 87% use Facebook for travel inspiration.
- Over half also use Twitter, Pinterest and other social media platforms for inspiration.
- Around two-thirds (68%) use their mobile devices to stay in touch with friends and family while on vacation – higher than those taking photos (43%) or checking news sources (20%).
- Over half (52%) post photos and videos during their travels, while 25 percent write reviews.
The company behind the report, Text100, has broken down the report in to a number of key points:
It's safe to say that Social Media is a powerful means for establishing your brand and delivering your key messages to your market, customers, partners and prospects. But are you taking full advantage of the integration possible with Social Media, CRM and marketing automation platforms? Let me explain.
Today, salesforce.com and the Eloqua marketing automation platforms allow the establishment of Social Media for tracking of overall reach and success down to the account level.
Here is what is being said about integration of CRM and Marketing Automation with Social Media by industry leading vendors:
The Salesforce.com CRM Platform:
Use public social networks to listen and engage in new ways. Hear what's being said. Automatically filter what's important. Know who's influential. And respond quickly and appropriately. Because questions and requests from customers on social networks become part of your case queue, social media is simply another channel that benefits from the features of the Service Cloud.
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