Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips that you will help you grow your business, without adding more overhead:
Automate tasks with software. Lots of tools are now available that allow for many manual tasks to be automated. For example, social media management tools such as Buffer or HootSuite let you queue up content and have it post automatically. They also let you manage social media as a team, instead of as individuals. Most blogging software also has similar functions. Set up content to post in advance, which frees you up to focus on generating new material.
Email marketing can also easily be automated. Low-priced software from vendors such as Hubspot and Marketo allow small companies to build automated customer relationship management systems that rival the sophistication of what Amazon has had for years.
In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author takes your Twitter skills to the next level by describing nine things you should be doing to up your Twitter game.
Do you want to be a rookie or a pro bowl veteran? The way you go about "tackling" your career is similar to being a rookie or a veteran. You can go through the day-to-day and remain average, or you can study, practice, train and try to find every possible advantage you can over your opponents.
For me, the following are simply things you must do to take part in everyday social media. To others, these might feel like advanced techniques and tactics that are at a higher knowledge level and maybe even desire level when it comes to doing social media. But if you want to elevate your game and get the most out of your investment (time and money) in social media, then take it to the next level with these nine tips and tricks.
The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.
As Facebook constantly changes its algorithm and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists.
Once you’ve mastered this setup, your daily Twitter routine will winnow down to 10 minutes in no time.
1. Set up your Hootsuite account.
Hootsuite is a free social media dashboard. There are others available, but this one is my favorite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks (which we’ll ignore now) and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts.
The content marketing road is becoming a longer road to travel. In June 2000, there were fewer than 8 million websites. Today that number is greater than 750 million, according to Netcraft.com. The volume of content on websites—from white papers, blog posts, and eBooks to videos and webcasts—is strewn across each side of the road like flashing signs alerting us to important traffic information ahead or, in some cases, backfires.
“With the flood of content continuing to increase, there is no longer scarcity around information,” says Brian Vellmure, who helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer-focused transformation initiatives. “This abundance has ironically created scarcity of value. What this means is, in this hyper-competitive landscape of attention scarcity, It's actually become harder for vendors to create and distribute content that resonates, and for buyers to find truly meaningful content that helps them accomplish what they're trying to get done.”
The content marketing road is only going to get narrower. While 58 percent of businesses plan to increase their content marketing budget (Content Marketing Institute) in 2014, 93 percent of B2B organizations rely on it for brand building and demand generation.
Americans love social media, but they don’t consider it a reliable source of information when it comes to buying cars, according to new research. That’s in contrast to car buyers in other countries, for example China, where social media is a major influence on car-buying decisions.
The TNS study, title “The Automotive Path to Purchase Study,” found that just 7% of U.S. car buyers cited social media, including automotive blogs, customer reviews and forums, as their most trusted source of information when purchasing a vehicle.
Many believe that the apparently user-generated content isn’t trustworthy because brands have “infiltrated” social media. U.S. car buyers were more likely to be swayed by traditional marketing, with 59% citing brand-controlled channels, including TV and press ads, as their most influential source of information.
By comparison, 31% of car buyers in China said they consider social media their must trusted source of information, while 43% said they trust brand-controlled channels.
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