You know that all of your prospects are on LinkedIn. And you know that LinkedIn can be used to generate leads and grow sales, not to mention position yourself and your brand as a leading authority.
But by now you've probably realized that the things most people are telling you to do...they just don't generate results. At least not consistently.
That's where Josh Turner comes in. His company helps other businesses increase sales using LinkedIn, and I'm pumped to share with you his brand new webinar, The Most Powerful LinkedIn Webinar You've Ever Seen. And the best part is that it is absolutely free.
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.
Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.
The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
As many who do marketing for a living know, one of the main goals of any business is to stay a step ahead of the competition. In your heart of hearts, you feel passionately that your company is missing out on a key area, promoting itself through social media.
For many chief marketing officers, it takes a little extra time and effort to sell the head of the company on all the good things that social media can do for your business. The CEO is oftentimes questioning the true value of social media, saying they have trouble getting a true read on its ROI to the business.
Isn't it time we started telling bigger stories than this?
When Julien Smith and I wrote The Impact Equation, we had a very specific goal in mind: help people get attention, understanding, and eventually a relationship of value. We built the book around the premise that well-defined goals were needed to craft ready-to-understand ideas, and that people could build a platform to spread those ideas to a network of people who cared enough to share those ideas with others. That's the simplest possible summary of the book.
What people maybe thought they were getting was a book about social media and social networks, about marketing and campaigns. Some people believe that's what Julien and I do. Social media are a set of tools. They're not all that interesting to talk about in and of themselves. The "gee whiz" has left the station. We want to talk about action– or if you'll pardon the self-reference, impact.
There are details and technologies you must master if you want to succeed. But that's the keyboard-level and tactical part of what you'll do. We wanted to give you something more encompassing.
The strategies around and behind The Impact Equation boil down to 5 Cs.
Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed.
Problem is, lovability is kind of a hard thing to synthesize. I mean, how do you quantify exactly why the brands you love elicit those warm and fuzzy feelings inside of you?
Sometimes it's their copywriting, other times it's their design sensibility, sometimes it's just the way they talk to you on social media -- but it's not the easiest thing in the world to replicate for brands out there trying to create more lovable marketing. But, we're going to try to explain it (so maybe you can replicate it) anyway. This post will highlights some brands that we think consistently create lovable marketing, and explain exactly why their marketing is worthy of such adoration. And of course, this is not an exhaustive list ... please share the many other companies out there that do this in the comments.
Before We Begin, What's This "Lovable Marketing" You Speak Of?
Social Media plays an increasingly important role in many business marketing efforts. It's one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours of dedicated effort a week, a small business can see improved sales results. While increased usage is great sign that business is adapting, there are some all-to-common errors that prevent business owners from taking full advantage of everything social media offers.
It's particularly important since recent research has shown the average time spent using social media is increasing. According to research from HubSpot, more than 85% of Internet users have Facebook accounts and 49% are on Twitter. In other words, your prospects are using social media.
Since social media has a 100% higher lead-to-close rate than outbound marketing, it's important to eliminate the stumbles.
Here are 5 simple tips that will help you reach your prospects more effectively using social media:
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