Monday, 12 November 2018

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Origination story: Launching a New SMB Website

smb business articleI never knew there were so many moving parts!

I’m an old fashioned guy. I don’t code. I don’t program. I barely know how to use Photoshop. But I do know how to create an idea for the web – and you’re looking at it right now. This is a short condensed version of how SocialMediopolis.com has developed over the years.

I launched this website in 2009 as a defensive measure to back up my LinkedIn group that I started a year earlier. That group had grown to 30,000 people and I was pretty sure it was going to be successful. How successful exactly I didn’t know. I certainly didn’t anticipate it growing to almost 2,000,000 members back then. So this site was essentially an afterthought, but I thought it was important to demonstrate at least a working understanding if not exactly ‘thought leadership’ in social media. But it quickly became apparent that I – now “we” by that time, because I brought on my son to help manage the group – needed to get serious. So we added a Facebook page, a Twitter account and set up Dlvr.it to distribute articles. I thought “OK, we’re done.” LOL, little did I know.

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In-store shopping isn’t dead, but is your strategy?

in store shopping isnt dead but is your strategy

Consumers of all demographics are still attracted to the in-store shopping experience, but why do they make the trek? The team at Oracle Bronto set out to understand the shopping habits of U.S. consumers, such as how frequently they’re shopping, what motivates them to shop in-store and what they want to see in the future.

shopping, strategy, in-store

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