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Email Marketing: More Important Than Ever

email marketing jennifer daly articleAs we move forward into the future of marketing, we’re focusing on things like organic search, social media, and mobile devices. Does this mean we should be leaving email behind as an archaic form of communication? Absolutely not. In fact, email marketing is more valuable now that it’s ever been. Today we’ll look at some incredible statistics surrounding this type of marketing, and follow that with three compelling reasons why email should be in your list of top marketing strategies.

The Power of Email Marketing: 4 Statistics is All You Need

When people consider email, they want to know how it’s going to benefit their business and how it fits into their social media marketing and other efforts. Here are four statistics that will win you over, guaranteed.

● Email marketing has an ROI of 3800% or $38 back for every $1 you spend.
● Roughly 53% of emails are opened on mobile devices
● Email is the most popular phone activity for 81% of smartphone users.
● Email is 40 times more effective at acquiring new customers than Facebook or Twitter

Some incredible numbers there, and it’s easy to see how this can be tied into your other marketing efforts. It’s time to let your optimization get handled by an SEO services USA website, and focus on our marketing efforts like this one.

3 Ways Email Marketing Benefits Every Aspect of Your Business

1. Email Connects You With Mobile Users

The major target area for just about every industry in today’s world is mobile users. According to research done by the Pew Research Center, nearly two-thirds of cell phone users utilize their phones to go online.

Furthermore, these mobile users are also checking their phones up to 74 times per day on average. While many of these users are of a younger demographic, numerous people are checking their cell phones and more importantly, their emails.

Unlike social media, this is a perfect way to reach customers directly without fear or your message being drowned out by the time they see it.

2. Email Marketing Can Be Personalized

Personalization is an incredible way of connecting with your customers, and it’s very easily done with email marketing. While some businesses like to place the customer’s name in the subject line or body of their emails, you can also improve this by showing them products and promotions based on their prior purchases.

It’s worth it to personalize your emails, as studies show that personalized messages improve click-through rates by 14% and conversions by 10% on average. You can expand your efforts on this front by also creating automated emails that thank customers for their purchases, or remind them if they have items in their cart.

Any kind of personalization will greatly benefit your email marketing by catching the customer’s eye and making them feel appreciated.

3. Email Marketing Generates Results

Beyond the statistic above regarding email marketing ROI, the results that this type of marketing generates is evident in all of the incredible success other businesses have experienced while using it.

In the case of DMA, segmented and targeted emails were generating 58% of their total revenue! It’s also important to remember that email marketing doesn’t exist in a vacuum. You can combine it with your other marketing efforts for some amazing results.

QuickSprout even found that email subscribers are 3 times more likely to share your content on social media, than from other sources.

Final Thoughts

Email marketing is more alive than ever, and now is the time for marketers to embrace it for all the things it offers. How do you incorporate this type of marketing into your strategy? Let us know in the comments!

About the Author: 

Jennifer Daly is a digital marketer with over a decade of experience working with analytics and performance data. She specializes in helping businesses understand the important metrics.

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