For almost as long as there’s been internet, there’s been a rule about video: Make it short.
Yet as consumers continue to cut cords and spend most of their online time on their phones, social media networks are increasingly cultivating platforms for longer video content.
Marketing, How to, Campaign, Long video
Social media companies may feel some pressure due to the General Data Protection Regulation (GDPR). The EU’s GDPR went into effect in May, and it requires that companies obtain explicit permission from individuals to utilize their data.
GDPR, social media, firms, spotlights
VideoInk recently published a story taking a thorough look at Twitch’s recent venture into 24/7 “Always On” linear channels.
poor, performance, silver lining, Twitch, always on