Tuesday, 22 June 2021

Origination story: Launching a New SMB Website

smb business articleI never knew there were so many moving parts!

I’m an old fashioned guy. I don’t code. I don’t program. I barely know how to use Photoshop. But I do know how to create an idea for the web – and you’re looking at it right now. This is a short condensed version of how SocialMediopolis.com has developed over the years.

I launched this website in 2009 as a defensive measure to back up my LinkedIn group that I started a year earlier. That group had grown to 30,000 people and I was pretty sure it was going to be successful. How successful exactly I didn’t know. I certainly didn’t anticipate it growing to almost 2,000,000 members back then. So this site was essentially an afterthought, but I thought it was important to demonstrate at least a working understanding if not exactly ‘thought leadership’ in social media. But it quickly became apparent that I – now “we” by that time, because I brought on my son to help manage the group – needed to get serious. So we added a Facebook page, a Twitter account and set up Dlvr.it to distribute articles. I thought “OK, we’re done.” LOL, little did I know.

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