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Elusive Buyer 2.0 - Your guide for BtoB content personalization

4 buyer 2.0Marketers must now engage Buyer 2.0 for the entirety of the buying process. Find out:

  • How to increase visibility into Buyer 2.0facebook timeline
  • Why every impression counts - from beginning to end
  • How to use buyer knowledge to scale the power of personalization
  • What "Moneyball" theory is and how it applies to account-based marketing

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