Across the country, major retailers like Macy’s and RadioShack are closing hundreds of storefronts, but online, small and mid-size businesses are thriving. Thanks to eCommerce, businesses that were once limited to local customers are expanding their reach across the country, and around the globe.
Whether you’re a storefront taking your business to the next level, or a startup trying to keep overhead costs low, eCommerce should be a vital part of your sales strategy. And just like a traditional storefront, your website needs certain elements to make it successful in the ever-crowded digital landscape.
It’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think?
Seeing a huge increase in inbound-lead growth -- essentially attracting new customers -- is possible, regardless of your industry. It’s just a matter of making the investment of time, hard work and dedication.
A social media framework for B2B companies
There isn't a company today that isn't "doing social media." This clause means different things to different companies. While some companies, especially SaaS ones, are doing a great job at leveraging social media to grow their business, many companies are still in denial. To some, it is to have a Facebook page. To other, more sophisticated ones, it is to have Facebook, LinkedIn and Twitter pages. Reality check – if your social media pages have only a handful of followers, and if more than half of them are just your employees, then you are not “doing social media.”
96% of your website visitors are not ready to buy - but they may be willing to provide their contact information in exchange for your valuable content. Check out Marketo's eBook, Website and SEO for Lead Generation, to learn how to optimize your website in order to convert more leads today.
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In this very helpful free ebook, see how you can:
• Convert new leads with optimized forms
• Create powerful, perfectly placed calls-to-action
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Check out the rest of the 2015 young millionaires here.
Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.”
Everyone understands that having a fast-loading webpage is crucial in the modern age, right?
Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.
Websites can be a tricky business. You have to stay current with the latest design trends, ensure that your site is easily navigable and usable, improve your conversion rates through A/B testing, prioritize your call to actions, stay current with trends in your traffic reports, make sure your site works on mobile devices and sometimes even deal with spammers, hackers and bots that insert malicious code into your site or cause other issues.
Building a small business website can be a fun design process. There are innumerable options for color palettes, page layouts, image and icon choices, and typography.
However, your content is just as important as the website’s stylistic design as it is what keeps your visitors on your page and encourages them to come back.
Sit in an office space, library or just become hyper aware of your own behavior on your personal computer at home and below the hum of chatter you’ll hear the clicks. People click, click, clicking away as they browse the internet, play games or design graphics.
An average person makes about 428 clicks per day on average. Multiply that by the number of computer users on a daily basis and you get a very large figure. So how do you determine how many of these clicks your ad campaign is benefiting from?
The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.