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5 Key Elements of eCommerce Websites that Convert

5 key elements of ecommerce websites that convert

Across the country, major retailers like Macy’s and RadioShack are closing hundreds of storefronts, but online, small and mid-size businesses are thriving. Thanks to eCommerce, businesses that were once limited to local customers are expanding their reach across the country, and around the globe.

Whether you’re a storefront taking your business to the next level, or a startup trying to keep overhead costs low, eCommerce should be a vital part of your sales strategy. And just like a traditional storefront, your website needs certain elements to make it successful in the ever-crowded digital landscape.

A 10-Step Plan for Dramatically Attracting New Customers

8-17tenstepIt’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think?

Seeing a huge increase in inbound-lead growth -- essentially attracting new customers -- is possible, regardless of your industry. It’s just a matter of making the investment of time, hard work and dedication.

A B2B guide to social media success

B2B guideA social media framework for B2B companies

There isn't a company today that isn't "doing social media." This clause means different things to different companies. While some companies, especially SaaS ones, are doing a great job at leveraging social media to grow their business, many companies are still in denial. To some, it is to have a Facebook page. To other, more sophisticated ones, it is to have Facebook, LinkedIn and Twitter pages. Reality check – if your social media pages have only a handful of followers, and if more than half of them are just your employees, then you are not “doing social media.”

Free Guidebook to Converting More Leads from Your Website


mk9-2496% of your website visitors are not ready to buy - but they may be willing to provide their contact information in exchange for your valuable content. Check out Marketo's eBook, Website and SEO for Lead Generation, to learn how to optimize your website in order to convert more leads today.

Download here - http://bit.ly/1r9zrbp

In this very helpful free ebook, see how you can:
• Convert new leads with optimized forms
• Create powerful, perfectly placed calls-to-action
• Minimize "bounce rates" with intuitive website navigation
• Improve your website's SEO with intelligent keywords, HTML and links

How One Woman's Cosmetic Company 'Gramed Its Way to Insta-Success

9-8onewomanCheck out the rest of the 2015 young millionaires here.

Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.”

How Speed Affects Your Website [Infographic]

how speed affects your website

Everyone understands that having a fast-loading webpage is crucial in the modern age, right?

Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.

Take a Step Closer to Web Mastery With These 7 Free Resources

8-14webWebsites can be a tricky business. You have to stay current with the latest design trends, ensure that your site is easily navigable and usable, improve your conversion rates through A/B testing, prioritize your call to actions, stay current with trends in your traffic reports, make sure your site works on mobile devices and sometimes even deal with spammers, hackers and bots that insert malicious code into your site or cause other issues.

Website Basics: Choosing the Best Website Content

website basics choosing the best website content

Building a small business website can be a fun design process. There are innumerable options for color palettes, page layouts, image and icon choices, and typography.

However, your content is just as important as the website’s stylistic design as it is what keeps your visitors on your page and encourages them to come back.

What's a Good Click-Through Rate?

what s a good click through rate

Sit in an office space, library or just become hyper aware of your own behavior on your personal computer at home and below the hum of chatter you’ll hear the clicks. People click, click, clicking away as they browse the internet, play games or design graphics.

An average person makes about 428 clicks per day on average. Multiply that by the number of computer users on a daily basis and you get a very large figure. So how do you determine how many of these clicks your ad campaign is benefiting from?

Why Modern SEO Requires Almost No Technical Expertise

7-19SEOThe Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.