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3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

3 ways to utilize user generated content to amp up your digital marketing strategy

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy.

That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content created by customers and followers - also called UGC).

If you know the right places to search, you can quickly find and share content that was created by customers and social media followers. This is an easy way to find marketing content to share with consumers when you're strapped for time and money.

How Is UGC Changing Content Marketing?

9-29ucgConsumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.

"User-generated content" (UGC) may have become a clichéd marketing buzzword, but it's still one that resonates enough with consumers to have shifted the nature of content marketing.

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

7-24snapSnapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.

With soccer fans from around the world gathering this weekend to watch the Gold Cup Final, media company Univision has partnered with Snapchat to bring the game to social media via the app's Live Stories feature. 

Why Consumers Share User-Generated Content [Infographic]

sharing user-generated contentUser-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it.