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4 Tips on How to Avoid Being a Jerk in Facebook Groups

4 tips on how to avoid being a jerk in facebook groups

One of the hottest topics within the online marketing space today is whether Facebook Groups are on the rise or headed for the gutter. Let's talk about it some more.

On the one hand, Groups have become these micro hubs of people with specific interests coming together to network, learn and share. This is obviously positive: it creates an opportunity for collaboration, friendship, growth, and sales. At the same time, many groups have become digital dumpsters, full of cheesy sales pitches and robotic requests. This is obviously negative: who wants to participate in a group that regularly gets bombarded with links that read “Book a free call with me to see how I can help improve your credit score!”? Yuck.

Turn social media complaints into #marketing opportunity

social complaintsMarketers should respond to each complaint on social media with a personal response that acknowledges any company mistakes. Think of complaints as an opportunity to show the positives of your brand, and thank or reward any social users who champion or defend your brand online.