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Back-to-School Shopping Trends [Infographic]

Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.

July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).

Some 6.6% of parents say they wait until after school starts to begin shopping.

Content Marketing Statistics & Trends – 2017 Edition [infographic]

content marketing statistics trends 2017 edition

Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.

75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.

Facebook Releases New 'Topics to Watch' Report Based on Trending Mentions [Infographic]

facebook releases new topics to watch report based on trending mentions

Making it in right at the end of the month, Facebook has released it's latest 'Topics to Watch' report, which highlights the key subjects gaining traction across The Social Network.

Facebook's monthly Topics to Watch reports provide an overview of the issues that are seeing significant increases in mention volume throughout the platform, along with charts showing discussion increases over time, related topics and who's discussing each, in terms of demographic profiles. And while the topics themselves cover a wide variety of subjects, those highlighted are definitely worth taking note of - Facebook says that up to 80% of the topics they've identified in this way have gone on to become more significant trends.

Five Mobile Trends To Catch Up With In 2016

mobilel trends 2016Mobile usage accounts for 60% of consumers’ time online, and that number is only going to continue to grow.  

That’s why marketers gathered in New York City last week at Mobile Marketer’s Mobile FirstLook event. They talked about the trends, challenges, and opportunities in mobile. Read on for some of the biggest takeaways.

The Domination of Mobile Ads: Statistics and Trends [Infographic]

the domination of mobile ads statistics and trends

These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too.

The Hottest Digital Advertising Trends in 2017 [Infographic]

the hottest digital advertising trends in 2017The world of digital advertising has gone through a lot of changes in recent years.

There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.

The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]

the top 8 b2b customer marketing trends in 2017 infographic

The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.

In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.