Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors, though your marketing budget doesn’t stretch too far.
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
Snapchat has announced a new set of features as the company looks to stand up in the face of rising competition from Facebook. The new options include unlimited Snap viewing time, emoji drawing and ‘Magic Eraser’ tools and video looping, while Snapchat’s creative tools have also been shifted within the app.
Here’s an overview of the key elements.