Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs.
Consumers of all demographics are still attracted to the in-store shopping experience, but why do they make the trek? The team at Oracle Bronto set out to understand the shopping habits of U.S. consumers, such as how frequently they’re shopping, what motivates them to shop in-store and what they want to see in the future.