In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star.
New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.
Coupons are changing the way consumers shop. Today’s coupons have evolved far beyond the Sunday clippings once associated with a promo deal. They’re targeted, they’re digital, and they influence everything from a consumer’s purchase journey to their brand loyalty.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too.
IgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics.
The way we watch TV is changing. We’ve seen this in the rise of live-streaming, in the growth ‘second-screening’, in the expanding consumption of video on social platforms. As video becomes more accessible – through improved network capacity and digital platforms – audiences are adjusting to that shift.
And that has big implications for marketers.