How are CEOs planning to make the most of their summer via social media? As it turns out, many might just continue to take a break from it.
CNBC recently reported that only 20% of the Harvard Business Review’s list of 100 Top-Performing CEOs qualified as being engaged on social media. Of that percentage, 18 CEOs are on LinkedIn and seven are on Twitter, with only four on both platforms.
Developing a 2016 digital content strategy that works
While the saying “content is king” still holds true today, content alone will not translate into results or separate your business from the competition. Content includes blogs, case studies, white papers, photos, videos, social media, infographics, memes, gifs, emojis and more. With all of these forms of content at your disposal, it’s more important — and complicated — than ever, to have a documented digital content strategy prior to implementing your initiatives.