Meanwhile, the clock ticks.
How does YOUR Social Media Plan stack up against 750 Global Organizations, including your competitors? Find out here for free!
Do you know how your social strategy and execution stack up against what similar companies—including your competitors—are doing?
When you're busy working to develop your own social strategy, it can be tough to get perspective on where you stand—and whether you're falling behind.
So we commissioned a survey of over 750 enterprises around the world to develop a benchmark you can use to measure your own progress in adopting social media, and becoming a social business. Download your complimentary brand new 2014 report today to learn:
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Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.”
How NOT to End Up in the Social Media Graveyard – Here's a Free eBook to Keep Your Campaigns Alive + HELPFUL JOB RESOURCES
Remember that saying, "If you build it, they will come."? Well, it's not true. Abandoned corporate social media accounts. Deserted Twitter profiles littered with weak posts. Facebook pages with little to no engagement. Youtube channels with a video or two- uploaded half a decade ago. Is this how you want your social media campaigns to end?
Didn't think so. Simplilearn has developed this informative eBook that will help make your social media efforts stand out and breathe life into your campaigns.
Grab your FREE copy here: 'The Essentials of Social Media Marketing' - http://goo.gl/r9TWgm
When Evita Turquoise Robinson first shared her passion for travel on Facebook with 100 like-minded travelers four years ago, she couldn't have imagined what it would become. The group, Nomadness Travel Tribe, now has over 10,000 members from all over the globe. What makes the group unique is that
while it is open to travelers of all ethnicities, it is primarily African American, age 25 to 40, with 80 percent women.
Check out the rest of the 2015 young millionaires here.
Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.”
Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up?
I think we, especially as marketers, can all acknowledge that whether or not companies admit it, all businesses are already social. After all, customers post comments and reviews and employees are individuals with lives they share with their friends and families - including thoughts about their employers. In fact, there is even a coined phrase "dark social" to describe referrals that aren't trackable by Web analytics (here's a great real world use case of dark social in action). But for those businesses that have knowingly picked up the gauntlet, where are we on the path to real social engagement?
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
Reap the benefits of two-way brand engagement. Customers enjoy it when businesses share information, tips, ideas, and sometimes even humorous banter across social media. Many consumers love to send a message out to their favorite brands over social channels and are excited when they respond back. Two-way engagement on social media is a great way to build brand loyalty and help give your company its own voice.
Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest.
One of the most noteworthy marketing campaigns of the year couldn't have happened without Twitter. In May, musical group Coldplay promoted its forthcoming album "Ghost Stories" in a most mysterious way: by hiding lyrics from its new songs in libraries located in nine countries around the world. The "international scavenger hunt" started with a tweet that set fans in Mexico City searching. Handwritten lyric sheets were found in books of - what else? - ghost stories, one of which included a ticket to watch the band perform in London.
It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.
But what about the ad spending of the social channels themselves? We’re glad you asked …
Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.
Social media companies may feel some pressure due to the General Data Protection Regulation (GDPR). The EU’s GDPR went into effect in May, and it requires that companies obtain explicit permission from individuals to utilize their data.
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing plan could feel the same way.
What Days and Times Should I post?
This depends on a couple of things: The social media networks you use, and when your target audience is online.
There are several ways to find out when your audience is online to find out the best days and times to post on social media pages. One is to reference social sharing platforms that collect such data, like Buffer or SproutSocial.
Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).
However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.
In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.
In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.
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This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started?
I’m often asked how a B2B company should start building a social presence. My consultancy works with many start-ups in the ad technology and digital media space, developing their go-to-market strategies and often launching their first marketing campaigns.
Let’s assume that you have a bachelor or master’s degree and at least 15 years of work experience. Next to that you might have followed several courses and programmes during your career to learn more specific skills. If this indeed applies to you, I can conclude that you must have a lot of knowledge in your field of business.
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.
On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.
This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
While the term "stalking" has a sinister ring to it, there are legitimate reasons to stalk people online. I'm not talking about keeping tabs on your ex or monitoring what your teen is doing on social media. I'm talking about using online investigation techniques for valid business-related reasons like:
A look at why some tweets catch on and why some business are killing it using Twitter.
One of the big questions I have consistently in my daily personal Twitter activity is why do some tweets get a lot of love and retweets and why do some just sit there with not a chirp to mention?
A class from Nate Riggs, "The Secret to Business Success on Twitter," attempted to answer these questions and taught me a lot about how to succeed on the social platform.
By combining social media and marketing automation systems, companies can achieve a higher return on investment.
Many B2B brand marketers I come across struggle with the complex issue of spend on digital marketing systems and how that relates to driving targeted audience engagement, and finally, qualified ongoing lead generation. Concerns I often hear relate to making decisions around the types of systems, the spend on these systems, how to integrate these systems with their current CRM or social media management tools, how they can truly calculate marketing return on investment (ROI), or all of the above.
I love Twitter — I get so much value from it. I never want it to go away and I actually have a bet with a friend that Twitter will be here in 20 years. Twitter was also the first network I added to my company.
But, Twitter has an onboarding problem.
This problem stems from the simple fact that it is not simple or easy for a new user to learn how to use Twitter to maximum benefit. It takes a lot of work to make Twitter work for you.
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
These days, almost nothing is sacred. With social media becoming a ubiquitous communication device, there is almost no topic that isn’t exhaustively tweeted about, discussed, and debated publicly for the world to see. The very essence of social media relies on people’s willingness to engage with their friends, colleagues, and even complete strangers without any natural filter.
Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.
In fact, she has the 5th largest social media following of any woman on the internet.
If getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
Organizations active on social media not only get more leads, but have more engaged workers and are seen as fiercer competitors.
Would you like your organization to attract the best employees in your industry?
Would you like to increase sales leads?
How and when to post on social media is often a matter of which platform you are targeting and the audience you intend to reach. From there, you can determine the best and worst times to post for shares versus click-throughs, the optimal number of updates per day, ideal hashtag usage, image sizes for updates, and expected engagement statistics. Fortunately, our friends at StartABlog123.com have developed a very useful infographic to help new and professional bloggers find their way to mastering social media.
Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.
It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.
The image-sharing platform is also launching verified badges and vowing to kick out spammers.
Facebook's $1 billion image app software acquisition is four years old, pretty full of itself, and stuffed with some 300 million users.
The social media company bought Instagram back in 2012.
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram's new Stories feature. The platform is making Stories highly visible by placing them at the top of users' feeds, with Food Network reporting that its Stories have consistently surpassed 100,000 views.
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.
Typeahead Search Functionality
Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.
Many probably believe milllennials are the most active and influenced users of social media since representatives of this generation have played with electronic gadgets and computers earlier than members of any other generation.
“Younger users are more susceptible” to social-media messages, especially those emanating from influential users, Brock University professor Anteneh Ayanso wrote in his new book Harnessing the Power of Social Media and Web Analytics.
Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.
1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe
Today, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?
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It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.
Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.
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If you only attend one online conference a year, this is the one! Join fellow marketers at the annual and wildly successful online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by our friends over at Social Media Examiner.
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With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising tides are lifting its boat, too. Revenue for the second quarter was $534 million and its EPS (non-GAAP diluted) was $0.51 as the company also raised its guidance for Q3 and the full year. The company’s stock is up by around 8% in after-hours trading to $195 a share.
Analysts expected LinkedIn to post earnings per share (EPS) of $0.39 (non-GAAP diluted) on revenues of $511 million. As a point of comparison, last quarter, LinkedIn beat analysts’ estimates on sales of $473 million and EPS of $0.38. Today’s revenue numbers are up 47% on a year ago, when LinkedIn posted revenue of $364 million in Q2 2013.
LinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.
A source from LinkedIn told Mashable that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.
One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?
It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time.
Well, that got... weird.
Facebook held one of its regular Q&A Townhall sessions with Mark Zuckerberg Tuesday. Rather than a live event with Zuckerberg answering questions from a live audience, the question and answer session was in AMA format on the CEO's timeline.
Can Amplify Be More Than Another Passing Phase in Social TV?
Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.
Google just rocked the world with some light news on a Monday. It has restructured the company and everything will now report up to “Alphabet Inc.” a new corporate name. That includes Google, which will now be CEO’d by Sundar Pichai (one less Twitter CEO candidate).
Facebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town.
Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases.
A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?
If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.
When Twitter announced at the beginning of the month that its ad platform was now available in more than 200 countries and territories, it opened up endless possibilities for entrepreneurs to market their businesses as well as grow their personal brands.
It's not them. It's you.
About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.”
Our friends at HubSpot have grouped all their best inbound marketing resources in one, easy kit: http://bit.ly/1HAU3Rr
This kit contains:
- An introductory guide to internet marketing
- Blog post templates
- A search engine optimization (SEO) guide
- A social media publishing calendar template
- A landing page optimization guide
- Hubspot's "Science of Email' report
A new website funded by Google News Lab aims to help journalists find and verify first-hand news accounts posted on social media. The site, called First Draft News, is designed to help reporters find legitimate sources and material on sites like Facebook, Twitter andYouTube, while at the same time stopping the spread of rumors and hoaxes that proliferate the Internet following major news events.
"We will be publishing features, case studies, interactives, videos, podcasts, industry news, how-to guides and collections of tools on a daily basis to help journalists navigate this new minefield of reportage," wrote Alastair Reid, the site's managing editor. Eight members of Google's First Draft Coalition will contribute to the site, including EyeWitness Media Hub, Storyful, Reported.ly, Bellingcat, Meedan, Verification Junkie, Dig Deeper, Google News Lab and Emergent
The new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below.
New Twitter Design Emulates Other Social Media Sites
First, the profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service. The recommended size of this header is 1500 pixels wide by 500 pixels tall with a maximum file size of 5 megabytes. The header is responsive and will adjust accordingly to the size of your web browser.
About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey.
This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006.
Previously, the entire archive was only available to a few partners, like social analytics platform Gnip(which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
If you work for a global company, chances are that Privacy Shield is on your radar - and if it’s not, it should be.
Privacy Shield is a set of frameworks put in place by the U.S. Department of Commerce, European Commission and Swiss Administration to help companies securely transfer personal data between the U.S. and the EU. Participating companies must take "reasonable and appropriate measures” to protect personal data from "loss, misuse and unauthorized access, disclosure, alteration and destruction”.
Is it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
You could discover a goldmine of new leads and opportunities by recycling the records in your database.
Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:
- Creating blogs from long form content such as consideration documents or white papers.
- Creating audio-only podcasts from webinars.
- Using transcripts of audio- or video-based work as a basis for an eBook.
- Taking key ideas and themes from blogs and using them for social media updates.
It’s a cost effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database?
A lot happens in between, but those are the basics of it.
Digg was a perfect example of this. Flickr is another. All of these sites have something in common: A fanatical reliance, if not focus, on ‘community.’ It’s worth remembering that having users is not the same thing as having a ‘community.’
Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.
Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.
Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.
Social Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.
Good Intentions and Bad People
Still on the "social media isn't important" bandwagon? Click below to watch it grow by the second as it happens right before your eyes.
Presented by Coupofy
Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.
These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.
By now it's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.
In its latest quarterly report, ShareThis took a closer look at sharing activity among top social platforms on mobile. Twitter and Pinterest emerge as the most mobile-centric networks, with 75% of all content sharing on those platforms happening in mobile. By comparison, half of sharing activity on Facebook is mobile.
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.
But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.
Every year, the biggest names in advertising and marketing gather along the French Riviera for a confab called the Cannes Lions International Festival of Creativity.
A few years ago, Silicon Valley’s ad-driven Internet giants discovered Cannes. And in the same way tech is transforming the ad and marketing game, Silicon Valley changed the look and feel of Cannes Lions.
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I saw as weaknesses. And at the senior level of marketing, I hired tons of Brand Leaders, promoted many and even had to fire a few along the way. I’ve been a Brand Coach the past few years, working closely with Brand Leaders. And I consistently see these six habits at any level, that separate those that are GREAT from those that are just GOOD.
Habit #1: GREAT Brand Leaders push for focused choices, using the word “or” and rarely using the word “and”.
Snapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.
Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.
If 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity.
Following rumblings that Snapchat’s "Live Stories" section -- or snaps curated around locations and major events, like the VMAs -- were garnering 4 billion views per day, a company spokeswoman confirmed this figure to The Los Angeles Times.
A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Here are some key findings from the study:
- 88 percent of respondents agree their organization's social media presence is important to stay competitive.
- 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
- 62 percent say designing a social media strategy is a challenge.
Unified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank.
That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership to develop custom products for advertisers, as well as an investment of undisclosed size.
We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales!
Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business.