When you hear the phrase “social influencer” you may think of a trendy new marketing fad, but they have always existed. They were your local DJs, fashionistas, socialites and friends. Social media has given rise to a new breed of social influencers capable of driving 16 times more engagement with your target audience than paid or owned media programs.
Social influencers can provide a cost-effective way for startups and smaller businesses operating on a limited marketing budget to reach new customers. However, like any campaign, there are crucial steps that need to be followed to ensure your brand and product are presented to the right audience and by the right influencers.
How would the O.J. Simpson trial have gone down if social media had existed? In light of FX’s American Crime Story: The People v. O.J. Simpson, the question is worth asking.
Lately, I’ve been reconsidering who I think are influencers in and on my business. There are those who you follow and hang on every word and there are those you watch from afar with admiration but caution.
Who we let influence us, both professionally and personally, says a lot about who we are. Are you easily swayed or does it take some research and work?
Facebook CEO Mark Zuckerberg is this generation’s version of Oprah. His crowd-sourced New Year’s resolutions poston Facebook prompted Zuck to start a book club this year. The club is so influential that the paperback version of the first book Zuck chose to read for the group,”The End of Power” has now sold out on Amazon.
Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives.
Call it the modern day word of mouth. Social influencer marketing is proving its worth in a world where consumers are dubious of conspicuous marketing and brands are raring to get their attention. Last week marked the launch of a new social influencer marketplace – aptly named The Influential Network – that aims to partner celebrities popular on social sites with agencies and brands. According to VentureBeat, 25 companies are already on board.