Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card.
Being a small business generally means that you’re on a shoestring budget with limited hands on deck. It’s vital to know the resources available that could not only make your life easier but also beef up your bottom line.
Small businesses are demanding; every business owner knows this. It takes a tremendous amount of energy and focus to get a business off the ground, and then it takes even more energy and focus to keep it running.
Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors, though your marketing budget doesn’t stretch too far.
Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved.
Pinterest is opening up opportunities to small and mid-sized companies looking to pre-plan campaigns and better target customers, writes Alex Samuely. One advantage for small businesses is Pinterest's recent shift from 30 large interest categories to 420 targetable ad categories.