If there's anything Millennials hate more than being lumped together into one generalized group, it's being told what to do or buy. So when it comes to targeting these consumers, a marketer's job sure isn't easy. There's certainly a wide variety of personality types and behaviors present in every demographic, but there are also those common traits marketers can pick up on to help them do their jobs better. In the case of Millennials, a fair amount of data on spending behavior is available, and this information can provide valuable insights to inform ad campaigns and overall marketing strategy.
Pinterest just became massively valuable. The brand itself is valuable enough already, with a valuation around 11 billion. Now, they’re valuable for you.
Two words: Buyable pins.
In June, Pinterest rolled out the highly-anticipated buyable pin feature. Buyable pins are select pins with a “buy” button, allowing users to purchase what they see in select Pinterest pins.
Facebook is adding page sections to help merchants promote wares, including a shopping section that allows search and Facebook Messenger connectivity.
The Seattle-anchored ecommerce giant today confirmed that it will open “pop-up” retail shops in both California cities. The branded electronics seasonal sales push echoes a similar pop-up shop campaign Amazon launched last year in a handful of malls ahead of the holidays.
Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app that enables users to browse and purchase products directly from merchants.
Oracle surveyed consumers in the US and the UK to learn more about the changing trends in online versus in-store shopping.