Consumers of all demographics are still attracted to the in-store shopping experience, but why do they make the trek? The team at Oracle Bronto set out to understand the shopping habits of U.S. consumers, such as how frequently they’re shopping, what motivates them to shop in-store and what they want to see in the future.
Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app that enables users to browse and purchase products directly from merchants.
Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform.