Traditional monetization boasts a strong foothold in online media by forcing people to wait for the content they want to see. Users on YouTube have to sit through pre-roll advertisements, and Hulu users sit through mid-roll advertisements similar to television commercials.
This works well for static media, but the future of media is far from static -- it's live.
Facebook's recent pact with Uber illustrates the tantalizing long-term potential of both Messenger and WhatsApp.
Facebook is considering the introduction of a virtual "tip jar", so users can tip small amounts of money to the pages and people they like most. Opportunity to pay small amounts to favoured pages is being mooted along with other options. But would tipping really catch on on the social network?
With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.
Pinterest's Tim Kendall On Buyable And Promoted Pins
Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans.
Creators using the VHX platform will soon have a new way to monetize their videos. Video streaming service Vimeo plans to introduce in-app subscriptions for Apple TV, iPhone, iPad and Roku devices.