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6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

6 things your business must do before launching a chatbot on facebook messenger

Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.

Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.

Advertising is reportedly coming to Messenger

facebook messenger adsFacebook is reportedly bringing advertising inside Messenger, with ads only showing in communication threads with businesses. Brands will only be allowed to deliver ads to consumers who have already contacted them using the platform, according to a leaked document.

Americans spend 335,000 years of their lives in Facebook’s app every month

6-26fbIn the fierce battle for our mobile attention, Facebook has almost no peer.

Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.

Facebook expands free Messenger video calling to almost every country

5-19fbFacebook has rolled out video calling on its Messenger app to more countries around the world, following the introduction of the feature in 18 countries last month.

“We’re happy to share we’ve now rolled out the capability globally, with the exception of a few countries we’re still working on improving quality for,” David Marcus, vice president of messaging products, announced in a Facebook post today. “So make sure you get the latest and greatest version for iOS and Android, give it a try, and as always… tell us how we can make it even better for you!”

Facebook Messenger Reactions Used 2 Billion Times in First 2 Months [Infographic]

facebook messenger reactions used 2 billion times in first 2 months

Back in March, Facebook added the ability for users to respond to individual messages within a Messenger thread with Reactions – their emoji response set which they first rolled out to Facebook proper back in February 2016. At the time, we noted that this may actually be a better use for Reactions than in the main app, as Reactions in Messenger serve a purpose, providing an easier way to respond to individual messages within a stream – which is particularly relevant for fast-moving Group chats.

As it turns out, Reactions have proven popular on Messenger, with Facebook reporting that over two billion Messenger Reactions have been sent within the first two months of their availability.

Facebook’s Playbook For Monetizing Messenger And WhatsApp

7-30messWith 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.

Messaging App Jott Is Blowing Up Among Junior High And High Schoolers

As Facebook and YikYak try to grow a younger audience, a startup that taps into one of the key attribute of teen users – no money for data plans – is blowing up.

Jott, a messaging app that works without a data plan or WiFi connection, has caught on among junior high and high school students, according to co-founder Jared Allgood. He says the app more than doubled to half a million active users in March, up from 150,000 active users previous.

Student Loses Facebook Internship After Highlighting Major Privacy Flaw in Messenger

8-13lossFBFacebook canceled a Harvard student's internship after he created a Google Chrome plugin that highlighted serious privacy flaws in the social network's messaging service, Boston.com reports.

In May, computer science and mathematics student Aran Khanna built Marauder's Map. It was a browser plugin that made use of the fact that people who use the Facebook Messenger share their location with everyone they message with by default.