We're only a week into 2016, and we already know it's going to be an interesting year to be a marketer. Hopefully you're feeling holiday-refreshed and ready to take on the year with what, hopefully, is at least a modest budget behind you. Try not to blow it all in the first quarter. And as you're charting your professional course this year, resolve to do the following.
From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for a full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik.
We all know the CTR for display is dismal. Are marketers wasting their time? This is the scoop on what's working now.
iMedia traveled to thinkLA's Motor City West and spoke with Flash Point Communications president and CEO Scott Empringham about the state of display advertising in the modern marketing world. Discover the new tactic that his team employs on social media which provides a much higher rate of engagement than a banner ad ever could.
Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic highlights key technologies which will likely be popular next year, including the Oculus Rift and HoloLens, as well as wearable tech devices and more.
The combination of a U.S. presidential election and Summer Olympics is bound to make 2016 a bounteous year for marketers and media. But from ad blockers and hackers to health nuts and political zanies, it won’t be without its challenges.
According to Zenith Optimedia’s annual forecast, global ad spend growth will rise from 4% in 2015 to 5% in 2016, thanks to the games in Rio and the November election in the U.S.