Monday, 12 November 2018

Facebook recruits former HP marketing lead as its new CMO

facebook recruits former hp marketing lead as its new cmo

Since Facebook CMO Gary Briggs announced his plans to retire all the way back in January, the company has finally found a new marketing veteran to replace him. Antonio Lucio — the former CMO for Hewlett-Packard — will take over the role starting September 4, according to a Facebook post from the company’s chief product officer, Chris Cox.

How To Tailor Marketing Campaigns For The Longer Video Era

how to tailor marketing campaigns for the longer video era

For almost as long as there’s been internet, there’s been a rule about video: Make it short.

Yet as consumers continue to cut cords and spend most of their online time on their phones, social media networks are increasingly cultivating platforms for longer video content.

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Cron Job Starts