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8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights

8 reasons why google analytics data will never match your facebook insights

Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely.

Why is this?

The only way to accurately measure your Facebook data is through Facebook reporting itself - here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for.