The runaway expansion of social media hasn’t, of course, escaped the notice of businesses. Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.
So what exactly is in store for 2016? Here are 5 key social media trends for 2016 that businesses should be looking at:
Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs - and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer.
When done correctly, these collaborations can yield incredible returns for businesses who implement them.
Influencer marketing can energize and improve your social media marketing efforts to connect with today’s consumers. Incorporating such tactics now can cement your company’s growth for long-term success.
Influencer marketing has exploded over the last two years and as marketers continue looking for the best ways to engage social media audiences, we can probably expect influencers to become an increasingly important part of digital marketing strategies.
Influencer marketing has gained a lot of popularity among marketers in recent years. It’s been on a fairly steep incline since 2015.
That presents a challenge to marketers who've been doing it for a while. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.
The key is following the right steps in planning, research, and nurturing relationships consistently.
So, you want to write for big time publications - you’ve heard about regular Joe’s who became “Forbes famous” with one article, and now you want to become a thought leader in your space. Awesome.
Writing for various publications such as business.com, Elite Daily, and Social Media Today has helped me gain major visibility in my business and grow my community. And since so many of my clients have recently asked how they too can get featured in online publications, I thought I'd share my knowledge with the world.
The Federal Trade Commission is turning its attention to influencer advertising, putting the burden on marketers to ensure they are transparent about paying celebrities and other social movers and shakers to endorse their products. The FTC recently took Warner Bros. to task over failing to disclose it paid influencers to endorse the video game "Middle-Earth: Shadow of Mordor."
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Brands are starting to take influencer marketing more seriously: According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months.
Snaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.
The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.
There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.