Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.
1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!
Short link: http://bit.ly/1oaE4Av
Generating a steady supply of new leads and building your pipeline is a critical part of developing a profitable business. However, it can be a challenging process. The upside to resource-intensive campaigns, constant A/B split testing and content-marketing initiatives is often a marginal improvement in your conversion rate, which can be frustrating. A small difference can mean a big difference in the long run, but getting to that point can be arduous at best.
LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.
In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.
“Content marketing” is a phrase that gets thrown around a lot in the business world these days. The idea is deceptively simple: You use your voice of authority in your industry in order to serve up useful, relevant content that provides some value and insight and keeps customers engaged with your brand. Write a few good blog posts, and the engaged customer we all dream about will loyally patronize your business and evangelize to his or her social network, right?
You have a website with great offerings. You have state of the art eCommerce systems in place to handle the traffic and orders. You have customers you KNOW are ready to buy but for some reason abandon their shopping cart halfway through. Why? What can you do about it?
FOUR THINGS SUCCESSFUL PEOPLE DONT DO: And This Is The SECRET of Their SUCCESS.
There is a lot written about the lives and habits of successful people everywhere. You have read many books of their habits. The 6 habits of this.... or The 9 Habits of that Successful person or Autobiographies where the writers mostly talk about the great accomplishments in length and a little about the habits that they DONT have. It is this part of their life where they lack certain habits that makes them successful. You may ask, how can NOT HAVING something or a LACK IN PERSONALITY TRAIT make somebody successful. Well it does. Good habits you can pick up and adopt as you go along on the road to success. As you grow older, you change your mind about quite a few things about the past. A certain car that drove you crazy when you were 17 years old does nothing for you when you look at it today. Same with Places and people and clothing etc. This is your mind telling you that it is capable of FLEXIBILITY.
Q: What's your number-one tip to boost your social-media following?
A: First of all, I’m going to state right there’s no one single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following.
We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search.
Big and small, email marketing mistakes can and will cost you opens, click-throughs, and revenue. You don’t want to be caught in the middle of a big push by some very easily avoidable failures.
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
As marketers we know the importance of having well-branded materials available for local markets and partners. A key challenge is maintaining brand clarity while also giving remote teams quick and easy access to the content they need.
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.
This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
Review marketing is a powerful way to show local consumers that your business is the right choice for their needs - but your work isn't done when you get a new review. It's important to respond to those reviews as well.
Wondering which types of reviews you should reply to and how to reply to all those reviews?
Read on to learn how to reply to positive, neutral, negative and fake reviews, and why you should (or shouldn't) in each situation.
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns.
This tactic was shown to me by an amazing colleague of mine and I just had to share.
For almost as long as there’s been internet, there’s been a rule about video: Make it short.
Yet as consumers continue to cut cords and spend most of their online time on their phones, social media networks are increasingly cultivating platforms for longer video content.
If getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.
So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.
But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.
Content is the fuel you use to engage your audience, so understanding what you will publish on social media starts with a strong content strategy.
To develop an effective content strategy, you'll need to define your content mix, set your cadence, and determine the right posting frequency for your target audience.