Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.
But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.
Social media has opened up opportunities for large organizations to connect with customers and prospects like never before. But for social to be effective at the enterprise level, you need to show real results from social media--through better collaboration, deeper insight, and stronger security.
Do you have an enterprise social media management solution that meets these needs?
Over 10 million users and the world's top brands use Hootsuite to help them stay compliant, mitigate risk, and effectively manage their social media efforts. Book a demo now to see for yourself how Hootsuite Enterprise can help you:
Click here to book yours: http://ow.ly/FboWu
Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands.
Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.
Do you know how your social strategy and execution stack up against what similar companies—including your competitors—are doing?
When you're busy working to develop your own social strategy, it can be tough to get perspective on where you stand—and whether you're falling behind.
So we commissioned a survey of over 750 enterprises around the world to develop a benchmark you can use to measure your own progress in adopting social media, and becoming a social business. Download your complimentary brand new 2014 report today to learn:
Download your copy here: http://ow.ly/FVORf
A survey released today underscores the importance of social to business, but also reveals the challenges businesses have dealing with the amount and types of data produced by social.
Social media software company and consumer ratings giant Nielsen surveyed employees in medium to large-scale enterprises across North America, the United Kingdom, and Australia, and found that while 88% recognize the importance of social, 60% have trouble taking their data and turning it into something actionable.
A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Here are some key findings from the study:
- 88 percent of respondents agree their organization's social media presence is important to stay competitive.
- 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
- 62 percent say designing a social media strategy is a challenge.
Hootsuite, a platform that lets businesses and individuals monitor and manage social media interactions across some 35 different social networks, is stepping up its game with yet more funding and another acquisition. It has raised a further $60 million, and it is acquiring Zeetl, which creates shortlinks to convert text-based interactions between businesses on customers on social media into more direct voice calls.
Zeetl, which had received an undisclosed amount of funding from Vancouver incubator Growlab Ventures, is also based in Vancouver, like HootSuite. The terms of the deal were not disclosed.
Both pieces of news come just weeks after HootSuite bought BrightKit, a social campaign planning tool, with news leaking out on the same day that the company had raised another $35 million.
Brand managers, rejoice! Starting tomorrow on August 5, all Hootsuite users can post and schedule Instagram through the social-media management tool. While standalone apps such as Latergramme and ScheduGram already schedule Instagram posts, Hootsuite manages all the major social platforms in one dashboard or app, making it a more efficient option for those who post across multiple networks.