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8 Reasons Why Every Business Needs Custom Twitter Hashtags

3-11hashCustom hashtags are most popular on Twitter but are also used on Instagram, Tumblr, Super, and other social networks. They are unique, an extension of your brand. Best of all, custom hashtags are completely free. 

1. Twitter chats.

Twitter chats are one of many ways to connect with customers and potential clients on Twitter. By using a custom hashtag, chat participants can follow the conversation by using Twitter’s search box. For a more professional look and a beautifully designed Twitter chat room, choose a third party Twitter chat provider. Most of them offer free Twitter chats and register the hashtag for you so you can easily track it.

Nike Takes the Women’s World Cup with #NoMaybes

7-6NikeNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success?

The U.S. Women's National Soccer Team had a 5-2 victory over Japan yesterday, while the team's sponsor, Nike, had a big win on social during the game.

The Ultimate Hashtag Cheat Sheet (Infographic)

2-26hashBy now you know that hashtags are like clickable magnets, drawing eyeballs to your social content. But did you know that if you use too many -- more than two or so per post -- it can actually drive people away? That is with the exception of Instagram, where numerous hashtag use is the norm and reel in tons of views. Eleven hashtags per post on the photo-sharing hub is the magic number...for now.

Sounds like a lot to remember? It can be. Each social platform has its own unwritten rules for hashtaggery and they’re constantly changing.

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

7-31tOwThis week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay.

This week, the death of Cecil the Lion, a world-famous lion living at Hwange National Park in Zimbabwe, shocked the world, and outrage over his killing at the hands of poachers spread throughout Twitter, inspiring 670,000 Tweets in just 24 hours. 

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

9-18TOWThe season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news.

Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken for a bomb, #IStandWithAhmed began trending on Twitter. Talkwalker data shows the hashtag generated almost 1 million mentions mid-week. One Tweet from President Barack Obama garnered more than 400,000 retweets alone.

Twitter Testing Easier-To-Use Hashtags

A screen shot of Twitter 's experimental hashtag ordering.

Twitter appears to be testing a feature that will better organize its chaotic world of hashtags.

The new feature, seen by The Wall Street Journal in the Twitter app for iOS, added an expanded label to some hashtag searches such as #tbt (Throwback Thursday), #smh (Shaking My Head) or #oitnb (TV series “Orange Is The New Black”). The labeling gives the hashtags a sense of legitimacy and order as related to a certain event or subject.

Why Hashtagging is the new Branding

ht7-20Recently my 23-year-old daughter asked me for branding advice for her online startup. Immediately my thoughts went to the classic brand lessons I learnedfrom Jack Trout and Al Ries. Three lessons in particular are etched into my marketing consciousness: (1) focus, focus, focus, (2) positioning is the art of sacrifice and (3) differentiate or die.

But wait, these branding strategies were developed during an era of big brands, mass marketing and mass media. Are these strategies still pertinent in an age of “brand me,” personalized marketing and social media? I believe they are; we just need a different set of metaphors.