Whistleblower and former National Security Agency (NSA) contractor Edward Snowden has finally joined Twitter — and he’s already been verified by the social network, so we know this one’s for real.
The first tweet sports a rather innocuous “Can you hear me?” message, perhaps an homage to the Verizon “test guy” commercials. And perhaps the most notable facet of Edward Snowden’s new account is that he is only following one other Twitter user — the NSA.
Online reputation in the form of Twitter followers, web traffic, and YouTube views can mean big bucks.
Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher.
If you're looking to build your Instagram presence, this new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.
They may not all apply to you, but they'll get you thinking either way..
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.
But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.
Q: How can I use Twitter to boost customer loyalty?
A: Long Island, N.Y.-based social marketing strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. “Twitter is so great,” he says, “because you can put out content rapid-fire, and you can see what people react to.” Rubin knows of what he speaks: He has 278,000 Twitter followers of his own.