Facebook’s always testing new ideas and features to keep you on Facebook for longer, some of them major – like Facebook Stories – and others less so.
To help provide some additional context on these smaller tweaks and tests, we’re co-ordinating them into a weekly update to help keep you updated on what Facebook’s trying out, where they’re focused and what you should be watching for in future.
Facebook is aiming to provide stories in its News Feed that users not only want to see but will prompt action. The social network says the adjustment was made in response to consultations with its Feed Quality panel that concluded stories shown at the top of a feed deliver a better experience when they are ones users are "both likely to rate highly if asked and likely to engage with."
Facebook has filed a patent for a new way to ascertain the digital signatures of cameras from photographs and then associate it with users within a social network. The application notes that the association of camera with users can be used “beneficially for the social networking system” for things like recommending potential connections, events, or groups to users, detecting fraudulent accounts, and even determining affinity between users.
Facebook is testing out new video options on its social network aimed at helping you better “discover, watch, and share videos” that you might find interesting. Included in the updates are the general availability of suggested videos within Facebook’s iOS app and an experiment to gauge user response to a dedicated place just for videos.
Facebook is working to give public school students an education that’s more tailored to their needs.
In a blog post today from Facebook’s Chief Product Officer Chris Cox, the company announced that over the past school year it has partnered with Summit Public Schools, an innovative school system in the Bay Area to improve and test their new learning technologies.
Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach.
Facebook has released a new infographic outlining how British users change their Facebook behavior in summer.
For those unaware, summer in the UK kicks off in June, and as noted by Facebook, the change in weather has a significant influence on audience trends.
Facebook has released a new report, in conjuction with Bain and Company, which looks at how the rise of digital platforms has changed the auto industry, and the way in which consumers now research and purchase cars.
And that shift is significant - as explained by Facebook:
“The report assesses that by 2020, almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced.”
News of Facebook’s death have been greatly exaggerated.
Facebook really thinks it makes sense for you to conduct direct conversations with brands via Messenger bots - you really should do it. To help facilitate this, The Social Network released ‘Click to Messenger’ ads on Facebook last November, which enable businesses to include a button to start up a DM interaction direct from the ad post.
While bots are not the explicit focus, they are in reality - and now, Facebook's extending Click to Messenger ads to Instagram, which will re-direct users to Messenger interactions – not to Instagram’s own messaging space.