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4 Benefits Of Using Storytelling In Marketing

Storytelling MarketingBrand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.”

Here are four benefits for brands who utilize storytelling as part of their overall marketing strategies.