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18 expert quotes from ClickZ’s Digital Trends 2016 Report

digital trends 2016The Digital Trends 2016 report is a comprehensive guide to all the digital-related trends you need to know about in 2016.

Sure, every digitally-focused publisher has its own trends report, but what makes this one stand out from the rest is the sheer weight of expert opinion throughout its 46 pages, with more than 40 specialist contributors giving their insight on the most pressing topics.  Here a few of the reports most insightful quotes covering all of the topics…

7 Powerful Ways to Make Your Emails More Persuasive

persuasive emailsCommunication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.

The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.

How Rich Media Can Boost Email Marketing Performance [Infographic]

how rich media can boost email marketing performance

With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.

Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.

The Four Points to Consumer-First Marketing

consumer first marketingPut customers first to create a loyal following. To instill a love for your brand in your fans, columnist Catherine Magoffin outlines four fundamentals for marketers to follow to ensure they're putting the consumer first.