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The Rise of Ad Blocking Is Changing Digital Marketing (Report)

ad blocking changing marketing

As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker - and it's costing marketers billions.

[Marketo's Digital Marketing Bootcamp] 6 Complimentary High Power Training Webinars with Q&A, Expert Tips and Follow-on Success Kits... Don't Miss This!

6-10mktoMarketo is launching a series of webinars that will provide a solid foundation of best practices and actionable tips to accelerate your success, and your career, in marketing. Register for one or all six of Marketo's webinars today! Click here: http://bit.ly/1KngSIL

These remarkable courses include:

• Top 10 Advantages of Marketing Automation, June 11
• Evaluating Marketing Automation, June 17th
• Inbound Marketing Success Strategies, June 25
• Email & Nurture Best Practices, July 9
• Sales and Marketing Alignment, July 23
• ROI Measurement and Optimization, August 6

[New free eBook] Leveraging Psychology in Digital Marketing – the Smart Way to Build Customer Demand

3-19mktoHave you ever been in a checkout line after shopping and grabbed one of the chocolate bars, sodas or videos while you're waiting? Of course, we all have. When you're at your local grocery store, the last minute decision to buy an additional item is an impulse driven by consumer psychology.

Download Marketo's new ebook to see how incorporating these principles into your marketing campaigns can increase engagement and revenue for businesses of any size.

2016’s Biggest Social Media Trends for Business

social trends 2016The runaway expansion of social media hasn’t, of course, escaped the notice of businesses. Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.

So what exactly is in store for 2016? Here are 5 key social media trends for 2016 that businesses should be looking at:

3 Effective Strategies for Growing Your Subscriber List Faster

8-5listThere’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.

I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.

3 Must-Know Steps for a Successful Digital Marketing Campaign

digital marketing articleDigital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it's possible that digital marketing could soon supplant most traditional forms of marketing altogether.

If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.

Although developing a comprehensive digital marketing strategy is a complex and time-consuming task, the three following steps are key in creating an impactful digital marketing campaign for your business and will get you started and aiming in the direction for success.

 

7 Digital Marketing Trends To Dominate In 2016

digital marketing trendsDigital marketing in 2016 will be all about delivering on cross-channel, cross- devices and mapping different touch points of the complex customer journey.Following are the trends which will dominate Digital marketing space in 2016.

 

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

8-3begguideA picture is worth a thousand words -- but in business, entrepreneurs don’t like to leave much to interpretation.

It is for this reason that graphic interchange format files, or "GIFs," have proliferated our digital landscape over the last few years. And while you may not know of them, there is a very high likelihood that you have seen them.

Apps and sites where brands will connect with young people in 2016

brand mobileThe next hot digital playgrounds for brands to explore in 2016

If you’re a brand looking for Web cred, you can’t go wrong with money, memes and messaging. That’s why marketers will be looking at a few apps and sites that remain under the mainstream radar, places like Imgur, Kik and Venmo.

Free eBook! Digital Marketing 101: The Fundamentals for Success

7-22mktoDigital marketing is fundamental to businesses' success in today's modern era of engagement marketing. Marketers have to dig deep into today's vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. Click here.

Download this eBook to learn more about the fundamentals of digital marketing. It'll cover:

How to Budget for Nonprofit Digital Marketing

how to budget for nonprofit digital marketing

Let’s just address the elephant in the room - how much should your organization be spending on digital marketing?

I’ll get to that answer in a moment, but first, let's examine why it’s important to budget for marketing, or how you can make the case to your top leadership. For nonprofits, it’s a lot easier to ask for money when someone knows what you stand for, is already familiar with your organization, and trusts you.