[New Free Webinar] AUTHENTIC ADVERTISING: How Marketers are Leveraging Social Content to PERSUADE and ENGAGE Rather than Promote – Tuesday, Sept. 1, 12n EST/ 9am PST
If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange - this webinar is for you. The latest statistics say that 92% of consumers trust recommendations from friends and family over branded messages. In this word-of-mouth economy, how can marketers be effective? Luckily, using social content in such a way that it encourages persuasive consumer conversation can drive serious tangible results. Leveraging the social conversation has proven to be more powerful than traditional advertising because of the way it spurs and mimics word-of-mouth recommendations and earns the trust of customers.
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