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4 Ways to Grow Your Brand Using Instagram Captions

4 ways to grow your brand using instagram captions

Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.

Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.

5 Ways Brands Can Connect With Social Media Messaging

marketing with messaging appsGlobal trends indicate that messaging is poised to take over—usurping email and call centers, playing a crucial role in retail commerce and changing the way we play.  Here are five strategies businesses should implement to increase brand loyalty through social messaging.

A matchmaker between influencers and brands finds $1.5M through a matchmaking funding site

6-5matA Los Angeles-based startup, which specializes in matching handpicked influencers with a handful of brands, has landed its first $1.5 million through a matchmaking funding site.

The Influential Network is a mobile-first marketplace that non-exclusively handles about a thousand online celebrities who have a lot of followers on Twitter, Instagram, Vine, or Snapchat. About 25 brands or their agencies are currently signed up on the marketplace.

Big brands can't afford to miss out on Snapchat filters

snapchat sponsored filtersSponsored filters don't come cheap, but when done well, there's no better way to put a product or brand in front of young, Web-savvy consumers. If your company has the wherewithal and budget, now is the time to invest in a sponsored Snapchat filter.

Brands dip their toes into messaging apps

messaging appsGatorade launched a Snapchat sponsored lens that enabled consumers to put an animated dunk over their selfies or photos. It was used 165 million times within 48 hours. While proceeding with caution, brands are increasingly engaging with consumers over messaging apps, and even interacting with them using chat bots.

Brands to Spend Big on Social Media This Holiday Season (Infographic)

HS10-8Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.

According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.

How Pinterest has opened up its audience to brands

marketing opportunities with pinterestPinterest has boosted the opportunities for brands to connect with its shopping-motivated audience with pixel tracking that enables marketers to monitor conversions across devices. The platform also allows marketers to reach users who have previously shown an interest in their brand, and it gives an instant purchasing option with buyable pins.

How to Find Your Brand Voice on Social Media

how to find your brand voice on social media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).

However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.

My breakfast with Westergren: Pandora’s founder talks about royalties, ads, brands, and bands

pa9-24Pandora has been the best-known name in Internet radio since 2000, when founder Tim Westergren launched the Music Genome Project. But the (now public) company has recently struggled to sell enough ads to both offset music licensing costs and turn the kind of profits investors crave. However, the company’s foray into in-car listening, and enhanced efforts to win ad dollars that would normally be spent on terrestrial radio, might turn the tide in Pandora’s favor.

I wrote a note to Pandora founder Tim Westergren in August, asking if he had time to talk things over. He did. Over breakfast at Tim’s favorite spot — Sweet Maple in San Francisco’s Pacific Heights — we talked about a wide variety of topics, including the role of brands in music, fair compensation for musicians, Pandora in the car, millennials, and South by Southwest.

New consumer tech report finds Samsung and Intel win on social; who else?

2016 Brandwatch consumer technology reportSocial intelligence company Brandwatch, launched it's Consumer Technology Report exploring the social presence, strengths and weaknesses of 50 consumer tech brands including Apple, HTC, Microsoft, Nokia, Samsung. The report emphasized the value of listening on social for brands to keep pace with innovations in the fast moving space of consumer tech. 

The state of sponsored content for brands, publishers, social

sponsored content is kingThe rise of social media means that many publishers are being asked by brands to not only help with the creation of sponsored content on their own properties, but to come up with strategies for distribution across social channels. However, Facebook lets brands pay to promote sponsored content themselves, signaling a potentially changing landscape for advertising.

Top brands struggle to rein in fake social accounts

brands struggle with fake social accountsAlmost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.

Twitter Debuts New Customer-Support Features for Brands

twitter makes customer service easierSocial media users who are dissatisfied with customer support from brands often cite lack of response, and Twitter Thursday introduced two features to help businesses combat that perception.

Virtual and Augmented Reality: What Brands Need to Know [Infographic]

virtual and augmented reality what brands need to know

The future is virtual and augmented reality, and everywhere you look you’ll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.

But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?