Snapchat's got a brand-new look today, and it's geared at helping publishers amass big audiences.
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs.
Marketers should connect with "insta-communities," digital forces where consumers from all walks of life come together to champion a shared passion or social cause. To effectively engage, marketers must demonstrate an authentic understanding of the issue, and be prepared to have a collaborative approach to their brand marketing.
Apple's next operating system is poised to open up a whole new world for brands and marketers when it's released this fall. Here's what you need to know.
There are roughly a dozen rules restricting what brands can post in social media about the Olympics. Even hashtags and retweets are off limits.
Jose Cuervo was the latest brand to take to live-streaming with a secret concert to celebrate Cinco de Mayo. BuzzFeed attracted 800,000 real-time viewers on Facebook Live who tuned in to watch a watermelon explode after being slowly encased in rubber bands.
Snaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.
Snapchat users can now incorporate the Bitmoji image generator into their accounts, giving brands an opportunity to introduce related organic content to engage users. Brands will be able to create their own Bitmojis to include in their stories and appeal to Snapchat users drawn to the icons.
Instagram’s recent move to abandon a linear feed and move to an algorithmic timeline, akin to its big brother, Facebook, is an attempt to double down on engagement.