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'Insta-Communities': Why They Change The Rules For Marketers

instagram communities important to marketersMarketers should connect with "insta-communities," digital forces where consumers from all walks of life come together to champion a shared passion or social cause. To effectively engage, marketers must demonstrate an authentic understanding of the issue, and be prepared to have a collaborative approach to their brand marketing.

10 things brands should know about iOS 10

ios 10 for brandsApple's next operating system is poised to open up a whole new world for brands and marketers when it's released this fall. Here's what you need to know.

Live-streaming grows in popularity with brands

brands jumping into live streamingJose Cuervo was the latest brand to take to live-streaming with a secret concert to celebrate Cinco de Mayo. BuzzFeed attracted 800,000 real-time viewers on Facebook Live who tuned in to watch a watermelon explode after being slowly encased in rubber bands.

Snapchat data opened up by Snaplytics for influencers, brands

Snapchat influencer analyticsSnaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.

Snapchat inclusion of Bitmojis opens door for brands

Snapchat Bitmoji partnershipSnapchat users can now incorporate the Bitmoji image generator into their accounts, giving brands an opportunity to introduce related organic content to engage users. Brands will be able to create their own Bitmojis to include in their stories and appeal to Snapchat users drawn to the icons.