Facebook really thinks it makes sense for you to conduct direct conversations with brands via Messenger bots - you really should do it. To help facilitate this, The Social Network released ‘Click to Messenger’ ads on Facebook last November, which enable businesses to include a button to start up a DM interaction direct from the ad post.
While bots are not the explicit focus, they are in reality - and now, Facebook's extending Click to Messenger ads to Instagram, which will re-direct users to Messenger interactions – not to Instagram’s own messaging space.
If Facebook announces the “Messenger Bot Store” at F8, as many predict, it would be arguably the most consequential event for the tech industry since Apple announced the App Store and iPhone SDK in March 2008.
While Twitter hasn’t made bots a key focus of their customer service tools, they have continued to add tools to stay in touch with the bot trend.
And that may be a smarter approach – while Facebook's been pushing hard to promote their Messenger bots and the opportunities they bring for more than a year now, they haven’t yet become a key part of the Messenger experience. That’s not to say they won’t, there’s every chance that it’ll only take one or two truly great bots to spark the broader trend. But they haven’t yet.