About a month ago, we fully revamped our company blog for the first time in about five years. Looking at our blog now versus its former design is like a night and day transition - while there was nothing “wrong” with the way it used to look and function, it was definitely time to hit refresh and bring our blog into the present.
Are you thinking about redesigning your brand’s blog, but not sure if it’s really worth the time and effort?
Publishing platform Woto has raised $800,000 (£500,000) as it hopes to become the leader in the middle ground between Facebook, Twitter, blogs, and websites.
The London-based startup lets you easily create standalone pages from scratch when you want — rather than having to set up a whole blog.
The startup says it’s aimed at social sharers who need more than the 140 characters that Twitter offers but less than a full website or blog.
The investment has been led by Ingenious Ventures and also included Galata Business Angels, a Turkish business angel group.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today's digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point - that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.