Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
Facebook introduced two new features to aid advertisers seeking to target new countries.
LinkedIn Account Targeting now lets advertisers using Sponsored Updates or Sponsored InMail target up to 30,000 relevant companies in a campaign. It's the first time the platform has allowed marketers to merge their own data into campaigns. "I would say this is slowly opening up the walled garden -- with more to come," said Lindsey Edwards of LinkedIn Marketing Solutions.
Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday.